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PARIS, October 30, 2024--(BUSINESS WIRE)--Regulatory News:
Claranova (Euronext Paris: FR0013426004 - CLA) a global leader in personalized e-commerce, digital software and the Internet of Things (IoT), is unveiling its new strategic roadmap to enter a new era of profitable growth.
Claranova's new strategy, "One Claranova", marks a decisive step towards an integrated group focused on operational excellence and profitability. By optimizing its assets, leveraging its international scale, fostering innovation and data, Claranova will strengthen its leadership by focusing on its core activities to create long-term value for its shareholders.
This strategic plan is based on three pillars:
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Becoming a world-class operating company rather than a portfolio of activities. By creating stronger synergies between its brands, technologies and teams, Claranova is moving from the sum of its parts (Avanquest, PlanetArt, myDevices) to a unified, agile company. To this end Claranova will initiate a process with the aim of selling myDevices in the coming months. This will improve efficiency, reduce costs and unlock value.
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Leveraging AI and data to win and retain customers. With over 100 million active users in more than 160 countries, Claranova is ideally positioned to take advantage of AI and data mining. In particular, the Group will capitalize on unified databases, machine learning and predictive models to optimize pricing, improve product recommendations as well as customer engagement and experience.
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Unlocking synergies to optimize performance. Claranova will seize new growth opportunities and focus on maximizing and pooling marketing efforts (return on investment in customer acquisition, cross-selling and CRM development). By creating synergies between its platforms and brands, Claranova will improve its conversion rate and average revenue per user (ARPU).
Improved financial performance through 20271
Thanks to this new strategy, Claranova is aiming to achieve the following medium-term objectives:
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Total revenues of 575 to 625 million euros, representing average annual sales growth of 5% to 8%
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13% - 15% EBITDA margin
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Net financial debt to EBITDA below 1x
Eric Gareau, Claranova's Chief Executive Officer, commented: "Our new strategic roadmap marks a decisive turning point for Claranova. From a portfolio of activities, Claranova is becoming a more integrated group of international scope with an operational focus, concentrating on its key assets to consolidate its leadership. The initiation of the selling process of myDevices illustrates this shift. This transformation will unlock synergies, stimulate innovation and strengthen our financial performance. Committed to sustainable value creation, we are making operational excellence our top priority. By 2027, "One Claranova", our new strategy, will result in a new cycle of profitable growth with a significant improvement in our margins and balance sheet, to the benefit of our shareholders."