A Once-in-a-Generation Investment Opportunity: 50 Billion Reasons Why Amazon's Story Just Keeps Getting Better.

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Over the last year or so, many technology companies have made a splash in the world of artificial intelligence (AI). Microsoft really kicked things off following an investment in OpenAI, the start-up behind ChatGPT. For a brief moment, it looked like Microsoft may have outmaneuvered its big tech peers.

However, e-commerce and cloud computing giant Amazon (NASDAQ: AMZN) has started to emerge as formidable competitor in the AI realm. Let's dig into what Amazon is doing to accelerate its business, and explore why now is an incredible opportunity to scoop up shares.

Don't call it a comeback

The macroeconomy has faced some stark challenges over the last couple of years, with unusually high inflation and rising interest rates impacting businesses and consumers. Unfortunately, Amazon's e-commerce and cloud computing operations are not immune to these measures, and the company's financial results undermine that.

At the end of the first quarter of 2023, Amazon's free cash flow on a trailing-12-month basis stood at a negative $3.3 billion. Indeed, the chart illustrates the magnitude of Amazon's cash burn during periods of peak inflation and decelerating growth.

AMZN Free Cash Flow (Quarterly) Chart
AMZN Free Cash Flow (Quarterly) data by YCharts

However, fast-forward a year, and the narrative has changed dramatically. For the trailing-12-month period ended March 31, Amazon's free cash flow was $50.1 billion. Since bottoming out last spring, Amazon has turned its ship around and consistently generated positive cash flow. One of the big contributors to this turnaround is some acceleration in the cloud business in particular.

What has Amazon been doing to jump-start its cloud services? Similar to Microsoft, Amazon has made some notable moves of its own in AI.

An AI semiconductor chip.
Image source: Getty Images.

Don't overlook investments in AI

Back in September, Amazon announced that it was investing $4 billion into an AI start-up called Anthropic. Interestingly, Anthropic's co-founders originally came from OpenAI. Per the terms of the deal, Anthropic agreed to primarily use Amazon's cloud infrastructure -- Amazon Web Services (AWS).

This is a subtle, yet lucrative, component of the partnership with Anthropic because it should help lead to new sources of lead generation for AWS. Furthermore, Anthropic will also be training future versions of its generative AI models using Amazon's Trainium and Inferentia chips. I see this as another savvy move by Amazon.

At the moment, the AI chip market is dominated by Nvidia. And while Nvidia will likely continue owning considerable market share, Amazon's investments in developing its own chips and data centers could unlock further gains in the cloud business over the long run.