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SANTA MONICA, Calif., Dec. 11, 2024 /PRNewswire/ -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that with 2,850% growth, almost 50,000 waterless beauty consultants, and approximately $100 million turnover in just its second year in the U.S., the Company's Olive Tree People Inc. subsidiary is not only the fastest growing waterless beauty company in the U.S. and worldwide, but it is also one of the fastest organically-growing beauty companies ever, not just in the direct-to-consumer industry. Olive Tree People and the waterless beauty movement is going global, first to Canada, then the UK/Europe, and then to the rest of the world.
The consumer has decided that waterless beauty will be the next mega movement, and this is also proven by the figures from various research institutes. For example, Allied Market Research reports that the waterless cosmetics market will grow to $22 billion by 2031.
Waterless beauty, according to founder and CEO Thomas Lommel, is much more than the next clean beauty. It is a revolution that will probably change the beauty industry forever because more and more people understand that no sustainable, effective and clean products can be built on 70% water and preservatives combined with refined dead oils to form so-called emulsions, which comprise up to 95% of a beauty cream.
For 2025, according to Mr. Lommel, "We are planning $250 million and more in our third year, including the new countries. For this reason, we have expanded our sales team to include a very experienced VP of international sales and four equally experienced senior national/international sales directors.
After Thomas had healed himself with the power of his olive trees, he intuitively developed waterless beauty and olive tree therapy in his tree house in 2001 as a Mediterranean answer to Ayurveda, which was successfully practiced in the Oliveda spa on Mallorca for many years and whose before-and-after effects were confirmed by conventional medicine.
About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.