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Old Navy Partners with RADAR to Elevate the Customer Experience with Plans for Phased Roll Out of its AI-Powered RFID Technology

In This Article:

New Technology Enables Store Associates to Track and Locate Inventory with a High Level of
Accuracy
to Drive a Seamless and Intelligent Shopping Experience 

SAN FRANCISCO, March 26, 2025 /PRNewswire/ -- RADAR, the technology platform that combines RFID, AI and computer vision technology to track and locate in-store inventory with a high level of accuracy in real-time, today announced a partnership with Old Navy, the largest brand in Gap Inc.'s (NYSE: GAP) house of iconic American brands.

Old Navy's multi-year plans include a phased roll out of RADAR's AI-powered RFID technology across its nationwide store fleet to help empower the brand's store associates with real-time inventory information to locate items anywhere in the store and deliver an improved customer experience.

The move is part of Old Navy parent company, Gap Inc.'s ongoing commitment to continuous improvement as it looks to unlock value over time through new capabilities that strengthen its operating rigor and scaled platform.

"We're excited to partner with RADAR, which offers a sophisticated platform and analytics that will give our teams greater real-time inventory visibility to provide an even better in-store shopping experience," said Haio Barbeito, Old Navy President & CEO. "Building on the rigor and discipline that is now core to how we operate, this new technology can place power in the hands of our frontline teams to better serve our customers – an important factor in our long-term strategy to make Old Navy the most loved apparel brand in North America, standing for on-trend style, consistent quality, and frictionless experience, all at an accessible price."

"In 2025, we are focused on innovating as we pave the way for momentum in the years ahead. This partnership brings proven capabilities that can generate value over time as we take a strategic, multi-year approach to merging technology and retail to deliver a human-centered, digitally led shopping experience," added Sven Gerjets, Gap Inc. Chief Technology Officer. "With Radar's always-on RFID technology, we will look to transform our stores into truly connected spaces, starting with Old Navy. Continuous product tracking can help us optimize inventory replenishment, improve customer and team member experiences, and give us more real-time insights that can support product design and innovation."

As retailers and brands look to operate more efficiently, being able to track and locate every item in every store is critical. RADAR's RFID & AI platform enables leading brands like Old Navy to precisely manage inventory and give store associates the real-time information they need to instantly find products—no matter where they are on the sales floor or in the backroom. The solution empowers employees to not only serve their in-store customers better but also replenish products on the sales floor and fulfill omnichannel orders being picked up in-store more quickly and easily.