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The delicious bar fans know and love now with more whole grains, more vitamins, and a refreshed look
CHICAGO, May 14, 2025 /PRNewswire/ -- After more than 30 years as a trusted snack, Nutri-Grain® is debuting a bold new chapter. As part of a full brand refresh, Nutri-Grain's signature bars now feature 10 grams of whole grains, 10 vitamins and minerals — all wrapped in a bright, energetic design built for the busy pace of everyday life.
This isn't a comeback. It's a confident step forward — a reintroduction, honoring what's always worked and made even better for the way we all snack today.
Nutrition is leading the charge: Whole grains remain one of the most under-consumed essentials, with most Americans getting less than two-thirds of the daily recommendation. A recent study conducted by Tufts University (Caputo, 2022) found whole grain consumption anywhere from just 39% to 61% of what's advised by experts. Nutri-Grain's upgraded bars help close that gap with purposeful, accessible nourishment — no decoding required.
"This refresh is about giving people the nutrition they want and need — in a way that feels familiar, but even more relevant to what they look for in a snack," said Eileen Flaherty, Brand Marketing Director at Kellanova. "We've upgraded the nutrition, and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for."
Nutri-Grain's reimagined bars deliver a hearty yet tender texture, with a delicate crumble and a craveworthy, fruity flavored filling — from strawberry to apple cinnamon and everything in between. With visible, wholesome ingredient callouts and a straightforward layout, it cuts through the clutter and makes choosing a snack one less thing to overthink.
At the heart of this refresh is the brand's belief in hard-working goodness. Nutri-Grain is for people doing their best with what they've got — calendar-jugglers, caretakers, side-hustlers, and self-starters alike — who need snacks that show up for them and meet them where they're at. Because Nutri-Grain believes that your "good enough" is always more than enough.
Nutri-Grain will take its new energy beyond the grocery aisle and into the world later this summer — with delightful, feel-good activations designed to invite everyone in on the fun. Fans can follow along @nutrigrain for updates.
Nutri-Grain's new bars are rolling out now nationwide, across all core flavors. For more information, please visit www.nutrigrain.com.