In the news release, Number of markets where renters need to earn $100K to afford rent has doubled since 2020, issued 12-May-2025 by Zillow, Inc. over PR Newswire, we are advised by the company that the income data for New York City has been updated in the subheadline, table and infographic. The complete, corrected release follows:
Number of markets where renters need to earn $100K to afford rent has doubled since 2020
Nationwide, the salary required to afford rent is $20K higher than it was five years ago
Renters need to make six figures to comfortably afford rent in eight major markets, up from four markets five years ago.
The most expensive rental markets, with the highest required income, are San Jose ($137K income), New York ($145K) and Boston ($127K).
The most affordable rental markets, with the lowest required income, are Buffalo ($55K income), Oklahoma City ($56K) and Louisville ($57K).
SEATTLE, May 12, 2025 /PRNewswire/ -- The rising costs of living have impacted affordability for renters across the country. Nationwide, renters today need to earn more than $80,000 to comfortably afford the typical rental, up from $60,000 just five years ago. In eight major metro areas, renters now need to make six figures to comfortably afford rent, a new Zillow® analysis reveals.
Since April 2020, rent for a typical U.S. apartment has increased by 28.7%, to $1,858, while rent for a single-family home increased by 42.9%, to $2,256. Over that time, the median household income1 has only risen by 22.5% to about $82,000 — showing that wages have not kept up with rents.
The number of markets where renters need to earn $100K to afford rent has doubled since 2020
"Housing costs have surged since pre-pandemic, with rents growing quite a bit faster than wages," said Orphe Divounguy, senior economist at Zillow. "This often leaves little room for other expenses, making it particularly difficult for those hoping to save for a down payment on a future home. High upfront costs are often overlooked, which can keep renters in their current homes."
A renter making the median income and leasing a typical U.S. rental is just on the right side of the 30% affordability line — the rent burden threshold — spending 29.6% of their income on rent. To stay below that 30% line, renters in San Jose, New York, Boston, San Diego, San Francisco, Los Angeles, Miami and Riverside, California, generally need to earn six figures. The typical rent in these markets is many hundreds of dollars above the national asking rent of $2,024.
In six of these eight markets, the median household would spend over 30% of its income on a typical rental. However, in San Jose and San Francisco, wages have been better at keeping pace with rent. A median San Jose household would spend 25% of its income on a typical rental, while in San Francisco, it would spend 28%.
Despite a significant jump in rents over the past five years, plenty of markets are still affordable for median earners. The most affordable rental markets are Buffalo ($55K income required), Oklahoma City ($56K) and Louisville ($57K). In these markets, the median renter would spend 23% of their income or less on rent, allowing more latitude in gaining financial freedom.
Beyond high monthly rent prices, large upfront costs can pose a barrier for renters looking to move. This is especially true in cities like New York and Boston, where broker fees — on top of security deposit and advance rent payments of one to two months — exacerbate rental affordability challenges. However, with the recent passage of the FARE Act by the New York City Council and ongoing legislative conversations around broker fees in the Massachusetts and New York state legislatures, renters may see a reprieve in the near future.
To help renters make informed choices, Zillow offers a rent affordability calculator that sheds light on housing budgets, ensuring that they know exactly what they can afford. Renters searching on Zillow can explore a wide range of rental options tailored to their needs. Whether they're looking for a one-bedroom apartment, a townhome, a single-family home or a room for rent, Zillow's listings make it easy to find a place that suits everyone's lifestyle.
Metropolitan Area*
Income Needed to Afford Rent, April 2025
Change in Needed Income Since April 2020
Zillow Observed Rent Index (ZORI), April 20252
Renter Affordability, April 2025
United States
$80,949
34.5 %
$2,024
29.6 %
New York City**
$144,960
24.8 %
$3,624
54.6 %
Los Angeles, CA
$118,958
28.3 %
$2,974
36.4 %
Chicago, IL
$87,428
31.1 %
$2,186
28.3 %
Dallas, TX
$71,413
28.6 %
$1,785
23.2 %
Houston, TX
$67,731
23.4 %
$1,693
24.2 %
Washington, DC
$97,179
24.4 %
$2,429
22.6 %
Philadelphia, PA
$77,058
29.0 %
$1,926
25.2 %
Miami, FL
$109,962
54.4 %
$2,749
40.4 %
Atlanta, GA
$76,745
36.3 %
$1,919
25.0 %
Boston, MA
$127,007
26.8 %
$3,175
32.5 %
Phoenix, AZ
$74,101
35.9 %
$1,853
24.5 %
San Francisco, CA
$124,267
9.3 %
$3,107
27.6 %
Riverside, CA
$102,722
45.6 %
$2,568
32.8 %
Detroit, MI
$59,873
38.5 %
$1,497
23.5 %
Seattle, WA
$90,840
23.2 %
$2,271
23.1 %
Minneapolis, MN
$67,714
17.6 %
$1,693
20.2 %
San Diego, CA
$122,810
40.8 %
$3,070
33.2 %
Tampa, FL
$86,301
52.0 %
$2,158
33.5 %
Denver, CO
$78,862
22.8 %
$1,972
21.6 %
Baltimore, MD
$75,158
29.6 %
$1,879
22.6 %
St. Louis, MO
$57,104
37.4 %
$1,428
20.8 %
Orlando, FL
$81,789
37.5 %
$2,045
29.6 %
Charlotte, NC
$72,091
35.8 %
$1,802
25.0 %
San Antonio, TX
$58,590
19.4 %
$1,465
22.7 %
Portland, OR
$74,076
24.2 %
$1,852
22.0 %
Sacramento, CA
$94,002
30.7 %
$2,350
27.8 %
Pittsburgh, PA
$59,274
28.2 %
$1,482
23.2 %
Cincinnati, OH
$63,444
39.5 %
$1,586
23.0 %
Austin, TX
$68,840
17.6 %
$1,721
19.8 %
Las Vegas, NV
$72,060
35.6 %
$1,801
26.8 %
Kansas City, MO
$61,457
38.7 %
$1,536
21.9 %
Columbus, OH
$62,493
36.9 %
$1,562
22.9 %
Indianapolis, IN
$64,391
41.6 %
$1,610
23.3 %
Cleveland, OH
$58,497
40.9 %
$1,462
24.4 %
San Jose, CA
$136,532
13.0 %
$3,413
25.2 %
Nashville, TN
$74,739
28.8 %
$1,868
24.7 %
Virginia Beach, VA
$71,908
43.0 %
$1,798
25.5 %
Providence, RI
$87,829
51.2 %
$2,196
29.7 %
Jacksonville, FL
$69,670
36.7 %
$1,742
25.9 %
Milwaukee, WI
$59,139
32.6 %
$1,478
21.6 %
Oklahoma City, OK
$55,634
33.4 %
$1,391
22.5 %
Raleigh, NC
$70,451
31.0 %
$1,761
20.6 %
Memphis, TN
$58,761
37.7 %
$1,469
26.0 %
Richmond, VA
$68,307
40.2 %
$1,708
22.7 %
Louisville, KY
$56,549
35.7 %
$1,414
23.3 %
New Orleans, LA
$66,141
28.7 %
$1,654
30.5 %
Salt Lake City, UT
$69,881
34.2 %
$1,747
20.8 %
Hartford, CT
$77,119
45.2 %
$1,928
23.6 %
Buffalo, NY
$55,319
38.9 %
$1,383
22.3 %
Birmingham, AL
$57,428
32.7 %
$1,436
23.4 %
*Table ordered by market size **Includes only New York City's five boroughs; based on StreetEasy's Rent Index
About Zillow Group Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
1 Median household income is taken from the American Community Survey (ACS) through 2023. Present-day estimates combine changes in the Employment Cost Index provided by the Bureau of Labor Statistics to forecast current median household income.