'Now or never': the European drive to head off influx of cheaper Chinese electric cars

The European Union is scrambling to answer SOS calls from its hi-tech industries to fend off the challenge of China's manufacturing juggernaut.

From electric vehicles (EVs) and solar panels to wind turbines and hi-tech batteries, European businesses say they are being eaten alive by Chinese imports sold well below market rates.

This is not a new problem: the EU and European businesses have long railed against what they see as market-distorting subsidies.

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But industry figures say the problem has become particularly acute in sectors vital to European Commission president Ursula von der Leyen's de-risking agenda. Her response, they say, will be a test of how serious the EU is about having a resilient, green manufacturing base.

"It is now or never," said Johan Lindahl, secretary general at the European Solar Manufacturing Council (ESMC). "If investors don't see that Europe is willing to support an industry that is under attack by China, there will be no investments at all at scale."

Von der Leyen launched her first big salvo at China on Tuesday, announcing an anti-subsidies investigation into Chinese-made EVs, which Brussels says are being sold in Europe 20 per cent cheaper than local competitors.

At 3.7 per cent, these sales still account for a small share of the EU market, but are rising fast. Imports from China jumped 113 per cent in the first nine months of 2023 compared to a year earlier, while they have soared 78,000 per cent since 2019.

"It is a crucial industry for the clean economy, with a huge potential for Europe. But global markets are now flooded with cheaper Chinese electric cars. And their price is kept artificially low by huge state subsidies. This is distorting our market," von der Leyen said.

The investigation was informally requested by French carmakers and the French government, who are not very exposed to the Chinese sector. But the move had a mixed reception among industry groups, reflecting internal political complexities.

The German Association of the Automotive Industry (VDA) urged the EU to consider "possible reactions from China" during its investigation, amid fears that Beijing might retaliate against companies that are reliant on the Chinese market.

Iconic German car brands such as Volkswagen, Mercedes-Benz and BMW are all heavily involved in China's EV sector, in some cases deepening ties with their Chinese joint venture partners to produce electric cars for export to Europe.