Novaturas Group, the largest tour operator in the Baltic States, is the first tourism market participant in the region to present their full early booking programme for 2024 summer and new destinations – Cyprus and Majorca. The longest-operating company in the market, which is already counting its 25th summer season, will also increase its offer on the Greek islands, at Spanish resorts, and in Montenegro, Croatia and Madeira.
“This coming summer, we are planning an increase of up to 15 per cent in the number of customers served group-wide compared to last summer. In increasing our competitive advantage, we are also offering an exclusive package of benefits to motivate people to book their trips during early booking sales. If the price of the trip goes down or if there is a change of plans, we give our customers flexibility and security guarantees so they don’t lose a thing. In Turkey, which is most popular destination, we are also offering our customers another service – the option of early arrival at the destination and late departure,” says Novaturas Group CEO Vitalij Rakovski.
He adds that Novaturas will increase its capacity in the destinations that are most attractive to travellers and where the company sees the greatest potential after this summer.
“We are planning more frequent flights to the Greek islands of Crete and Rhodes, as well as to Montenegro, and this will allow us to increase volumes by about 30 per cent. At Spanish resorts, we are planning volumes that are as much as three times higher, and we are presenting a new destination that we are returning to after a break – Majorca. Of the existing Spanish destinations, we will focus on the Barcelona resorts of Costa Brava and Costa Dorada as well as Malaga, where the successful sales this year have encouraged us to expand the number of places we offer for next summer. As market leaders, we always want to surprise our customers with new things – in taking into account travellers’ expectations and expanding our range, we are introducing Cyprus for the upcoming summer season,” notes Mr Rakovski.
Variety of trips and lowest price guarantee
The company has additional news from Estonia – resorts in the Calabria region (Italy). Novaturas has extended the season from Lithuania to Malaga (Spain), and will offer travellers holidays there for a longer period; in Latvia and Estonia, Malaga is being introduced as a new destination. Tickets to Majorca are already being sold, and the company will be presenting travel packages in the near future.
Bali is also included in next summer’s options, as travellers – and especially newlyweds – are showing interest in this exotic destination not only in winter, but during the warm season as well. The company is also offering a wide range of sightseeing tours from Lithuania, with 116 routes to different countries, including 28 new ones. The company has expanded the sightseeing tour programme by about 20 per cent compared to this past summer season.