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Saving money might become more of a challenge in the months ahead. Here are several tactics and strategies that might make it easier.
Saving money might become more of a challenge in the months ahead. Here are several tactics and strategies that might make it easier.

Saving money might become more of a challenge in the months ahead, with inflation a problem and tens of millions of Americans lacking even a modest emergency fund.

The tax season has wrapped up, meaning two in three Americans have received a refund recently, providing a nice cushion. But for many people, the hard work starts now.

Here are several tactics and strategies — some quite simple — that might make it easier to sock away money.

Reframing the issue

Workplace 401(k)-style plans can be a great way to accumulate money, combining tax benefits and employer matching funds with the convenience of diverting cash from each paycheck. But plenty of people still underuse these programs, possibly because they don't understand what's involved.

Participants in 401(k) programs must start by deciding what percentage of each paycheck they want to save, but percentages confuse many people, according to a study by researchers at Carnegie Mellon University, Cornell University and UCLA. Rather than talking about saving as a percentage, employers might encourage participation if they explained it by foregoing a penny or two from each dollar earned.

Financial adviser George Fraser helped to popularize this pennies approach. During meetings with prospective 401(k) participants, he often throws a few pennies on the floor to see if anyone picks them up. Few people do. “Pennies aren’t meaningful to most people,” said Fraser, managing director at the Fraser Group at RBG in Scottsdale. “But they can really add up.”

The academic study, conducted in association with the Voya Behavioral Finance Institute for Innovation, randomly assigned 401(k) participants into two groups. Workers in the first group were asked what percentage of their paycheck they could invest in their retirement programs. Those in the second group were asked how many pennies they could save from each dollar earned.

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Workers who were instructed to set a percentage elected an average savings rate of 6.9%, while those thinking in terms of pennies went for a higher 8%. The impact was more dramatic among low-wage workers, the researchers said.

Employers that automatically enroll workers in 401(k)-style programs tend to report higher participation rates, as do those that gradually increase employee contributions over time (unless workers opt out). Explaining the saving choices in terms of pennies, rather than percentages, might boost participation more.

Other ways to boost savings

While the study focused on increasing participation in and contributions to retirement plans, there are other applications. The pennies approach similarly could be used to build up a rainy day fund or add money to health savings accounts, for example. Having a rainy day fund can mean the difference between meeting unexpected expenses or having to max out credit cards or resort to high-cost payday or auto-title loans.