The short film will make its global debut in New York, London and LA
FRANKFURT, Germany, Dec. 9, 2024 /PRNewswire/ -- Northern Data AG (ETR: NB2) (Northern Data Group or Northern Data), a leading provider of AI and High-Performance Computing (HPC) solutions, announces the premiere of "The Glass Hermit," an original short film created by Oscar-winning artist Shona Heath. The film demonstrates how AI can connect art and technology to enhance human creativity.
Created in collaboration with Northern Data Group, this is a first-of-its-kind showcase of the stunning visual creations made possible with AI. Heath is best known for her production design on the Oscar-winning motion picture Poor Things, and "The Glass Hermit" marks her first foray into working with AI. The film will make its global debut in Times Square in New York, Piccadilly Circus in London and Moxy in Downtown LA, and will be available to view online at: https://northerndata.de/theglasshermit.
Northern Data Group's "Innovation Bravery" campaign champions innovators like Heath who push creative boundaries and spark important conversations about the future of AI. Heath remained true to her analogue creative process to bring "The Glass Hermit" to life, while experimenting with AI through each stage of the production. This included the creation of her own AI environment exclusively designed to manipulate original moving imagery. The finished product balances experimental filmmaking with the latest developments in AI to demonstrate the irreplaceable impact of human creativity.
"AI has opened a door to other dimensions. It makes sense to me to use it in conjunction with my original ideas, the hand made and human crafted. It is like another color," says Shona Heath.
The film is fueled by a moving performance from Ruby Gaskell, who plays the enigmatic "Glass Hermit". Heath's creative vision takes inspiration from the world around us: the circularity and fluidity of nature; the journey of shell to sand to water to glass; the love we should have for our planet. This inspiration was perfectly aligned with Northern Data's ethos of sustainability and ensuring that the use of new technology, like AI, has a limited impact on the planet.
Rosanne Kincaid-Smith, Northern Data Group COO, says, "Northern Data emphasizes the collaboration between human creativity and AI capabilities, and importantly our shared accountability to care for our planet. "The Glass Hermit" is a one-of-a-kind work of art that embodies these values. A production of this type would not have been possible a year ago, but now we are able to see first-hand how AI innovation, in the hands of visionaries like Shona, will ensure refined and tailored outcomes that drive industries forward."