North American Oil Firms Tackle Change with Technology

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Facing disruptions and energy transitions, companies modernize operations with asset management, AI-powered analytics, ISG Provider Lens™ report says

STAMFORD, Conn., January 08, 2025--(BUSINESS WIRE)--Oil and gas enterprises in North America are embracing advanced technologies, including AI-powered analytics, as they adapt to major industry changes, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ Oil and Gas Services report for North America finds digitalization is revolutionizing operations while geopolitical events, shifting energy demands and changing environmental regulations reshape markets and business requirements. Oil and gas companies have been reluctant to adopt new technologies but are now modernizing in response to mounting challenges, especially from rising security threats and the long-term transition away from fossil fuels.

"North America’s oil and gas industry is at a critical juncture," said Dale Hearn, ISG partner, Oil, Gas and Chemicals. "Companies need to make strategic investments in decarbonization while also implementing new technologies to increase crude oil production in some areas."

Partly in response to domestic and international regulations, enterprises are increasing investments in technologies to make traditional oil and gas operations more efficient and sustainable, the report says. Their efforts include developing tools to reduce emissions, minimize waste and protect ecosystems. Enterprise asset management (EAM) platforms play a key role, enabling applications such as carbon monitoring across widely dispersed production and delivery systems.

Digitalization is revolutionizing North American oil and gas operations, opening doors to better decision-making, safety and operational efficiency, ISG says. Increasingly, companies are using AI and ML to analyze vast amounts of data to identify patterns and predict trends. Generative AI is now emerging as a transformative tool in the industry, with potential applications including improved security, process optimization and predictive maintenance.

The combination of automation and robotics is also gaining traction in many areas of oil and gas operations, the report says. Advances in technologies such as robotic drilling systems and autonomous vehicles and drones for remote equipment inspections promise to enhance safety and efficiency while reducing costs.

Many oil and gas companies in North America are implementing cloud-based EAM systems to manage complex assets across multiple locations, ISG says. They are integrating IoT sensors with AI-driven analytics to process data about assets more quickly, reducing unplanned downtime and extending the useful life of assets.