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Discover the world of Nuna at Nordstrom NYC with exclusive access to experts and products
NEW YORK, Jan. 16, 2025 /PRNewswire/ -- Nordstrom invites customers to celebrate their growing families and the love, joy and special moments of this time in their lives with the launch of Nuna at The Corner, a limited-time pop-up shop offering market-leading service and Nuna's beautifully designed, timeless pieces. The pop-up will also feature the product line-up of impact-tested pet car seats from Tavo Pets. The shop is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship in a dedicated space on the corner of 57th and Broadway.
"We're very excited to launch Nuna at The Corner in our Nordstrom NYC Flagship, offering thoughtfully engineered strollers, car seats, pet accessories and more, to make commuting and traveling with kids a little easier for New Yorkers, parents and caregivers," says Olivia Kim, SVP of Creative Merchandising at Nordstrom. "We will have exclusive access to product experts, community talks and educational classes for parents to gather and connect. We know how intimidating shopping for baby gear can be and we want to create an experience that makes it fun and easy."
Nuna at The Corner will showcase a curated selection of baby gear, including the introduction of the Nuna SWIV + PIPA urbn Travel System. The Nuna SWIV features 360° swivel wheels, allowing for side-to-side motion and instant pivot navigation, making it easy to maneuver through crowded spaces and navigate tight corners. Customers will be able to put the carbon fiber-reinforced stroller frame to the ultimate test on an experiential stroller track in-store. Nuna at The Corner will also exclusively offer the innovative PIPA urbn car seat to be purchased as a stand-alone item – it is typically sold as a part of a travel system. The PIPA urbn is a one-of-a-kind baseless infant car seat with pipaFIX™ rigid latch that can install in seconds and is ultralight at just 7 lbs. From stroller to taxi, car or ride share, PIPA urbn makes busy life on the go with a little one that much easier. Customers will also get a sneak peek into Nuna's upcoming new product line.
Education and community will be at the forefront of the Nuna at The Corner experience, featuring access to baby gear experts who will be available to match customers with the best products for their needs. The pop-up will also offer community talks and experiences focusing on parents of both kids and pets, including "Mommy & Me" classes on Mondays; passenger safety education on Thursdays; an onsite sleep specialist available on Saturdays; and pre- and post-natal yoga sessions on Sundays.