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US-based fast-casual chain Noodles & Company has announced the launch of its April taste tour with new flavours and exclusive daily offers for rewards members.
For 14 days from 12 April 2025, the Taste Tour is celebrating new flavours and upgraded classics, available only through the Noodles Rewards programme.
New members who sign up for the free rewards programme will gain access to each day's unique offer, while existing members who opt into SMS notifications will be kept up-to-date with daily exclusive dish deals.
All members who opt in for SMS updates will be rewarded with a perk when the Taste Tour ends on 26 April.
Noodles & Company marketing senior vice-president Stephen Kennedy stated: "At Noodles & Company, we're all about delivering flavour-packed dishes and real value to our guests.
"With the launch of Taste Tour, we're giving Noodles Rewards members a front-row seat to explore the bold new flavours that define our refreshed menu. Every day brings a new reason to come back, try something craveworthy and experience just how delicious change can be. We can't wait for guests to dig in."
The Taste Tour features a $5 regular bowl of Creamy Cheddar Mac & Cheese, and buy-one-get-one-free deals on made-to-order Pulled Pork BBQ Mac & Cheese, Cajun Shrimp Fettuccine and Rigatoni Rosa.
Noodles & Company operates more than 460 restaurants offering fresh, made-to-order dishes including globally inspired favourites such as Japanese Pan Noodles.
"Noodles & Company introduces April 2025 taste tour" was originally created and published by Verdict Food Service, a GlobalData owned brand.
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