DUBAI, UAE / ACCESSWIRE / July 18, 2020 / One look at Amer Safaee's Instagram feed and it is far from obvious that his success grew from extremely humble beginnings. Safaee was born to a poor family in 1980 in Daykundi.

At university, Amer completed a Bachelor's degree in IT and technology. Soon after, he opened an IT company called Bama Security - now one of the leading companies in network security services and software and hardware.

Although Bama Security was initially established in Afghanistan, it proved a big success and has now been extended to 10 other countries across the Middle East and Central Asia. This culminated in the formation of the Bama Group of companies with over 450 resellers across the region and offices as far away as the UK and Germany. However, most of the company's annual sales come from Tajikistan, Afghanistan, Iraq, and UAE.

More recently, Safaee completed his MBA, or Masters of Business Administration, and has since made investments in the health and beauty sector. His health and beauty company ZAZZ now operates in five countries with plans to expand to more.

Work-life balance

Importantly, Amer makes time for his hobbies and passions, which include horse-riding, travel, and luxury cars. In the case of fashion, he has managed to make it both a passion and a career and enjoy the best of both worlds.

Indeed, work-life balance is a priority for Safaee. He splits his time between Dubai, London, and Istanbul - so time for relaxation is an important part of staying refreshed and keeping his mind operating at maximum capacity.

He loves to walk to unwind after a stressful day at the office. He loves fine dining and healthy food, but admits that he also has a weakness for traditional food which he tells Yahoo "is not healthy at all." He also loves his dogs, who can often be seen accompanying him wherever he goes.

Business ethos

For young entrepreneurs who are looking to follow in Amer's footsteps, they should know that his approach is simple yet highly effective.

While Amer understands that manual labor has its place in the world, he believes that the best tool any entrepreneur can master is their brain. He advocates reading books about business and studying as much as possible to truly grow personally and professionally.

He is also a big believer in logical risk. In fact, Safaee goes as far as saying that it is hard to be successful without taking such risks.

Amer also attributes hard work to a lot of his success. Since he is unmarried and has no kids, he can focus 100% of his efforts on building his business.