No, Car Rental Insurance is Not Mandatory*

Originally published by Christopher Elliott on LinkedIn: No, Car Rental Insurance is Not Mandatory*

Car rental insurance isn't required. Or is it?

If you're not sure, then you're one of many confused car renters — a confusion some car rental companies appear to be taking advantage of.

Consider what happened to Nancy Ferguson when she rented a car from Avis at the Indianapolis airport recently. When she tried to decline Avis' collision-damage waiver, noting that her credit card covered her, a representative told her that was "not allowed."

"He said if I didn't buy Avis' insurance, I could not get the car," says Ferguson, a pharmacist from Greenbrae, Calif.

Wrong. Avis' site describes its liability waivers as "optional." But the misunderstanding netted Avis an extra $414, according to Ferguson.

Related: Everything you ever wanted to know about car rentals and insurance (but were afraid to ask).

Why is everyone so confused? Because, well, it's confusing.

States require car rental companies to carry insurance on their vehicles. But there's no corresponding law that says you have to purchase insurance, which technically isn't insurance, but an expensive and highly profitable collision-damage waiver (CDW) or loss-damage waiver (LDW) product sold by your car rental company. With the help of a few half-truths, a clever car rental agent can push you into buying pricey coverage.

Optional collision-damage waivers represent a "significant" source of income for car rental companies, although no one except the car rental companies knows how significant, according to car rental consultant Neil Abrams. Optional damage waivers are strongly encouraged by car rental companies, even though customers may already be covered by auto insurance, a credit card or travel insurance. The policies can routinely double the cost of your rental.

While an overwhelming majority of rentals are free of misunderstandings, a "tiny percent" may end with a car rental company turning away a customer because of a paperwork problem.

"Yes, they can refuse to rent a car," Abrams says. "There is extreme liability and cost associated with vehicle damage, loss or worse. The rental of a vehicle is a privilege, not a right, but the operators do have the right to protect their assets, passengers and the general public."

That's exactly what happened to Cheryl Manzo when she rented from Economy Rent a Car in Orlando recently.

"When I arrived to pick up rental Saturday morning, a representative told me I had to pay additional $73 for insurance," she remembers.