SHANGHAI, Feb. 19, 2025 /PRNewswire/ -- Nisun International Enterprise Development Group Co., Ltd ("Nisun International" or the "Company") (Nasdaq: NISN), a technology and industry driven integrated supply chain solutions provider, today announced a strategic partnership with Gold of China Co., Ltd. (中银金行) ("Gold of China"), a national leader in the gold industry, to expand its gold business segment. This collaboration leverages soaring gold prices and growing market demand, positioning Nisun International to grow its footprint in both the gold retail and wholesale sectors. The projected sales are estimated to be between $30 to $50 million for 2025.
Amid a dynamic global economic landscape, gold has solidified its status as a premier safe-haven asset. In 2025, gold prices have surged to their eighth record high this year, climbing nearly 11% year-to-date following a remarkable 27% increase in 2024. This upward trajectory, driven by gold's unique commodity, financial, currency, and hedging attributes, has sparked widespread interest from investors worldwide. Against this backdrop, Nisun International is seizing the moment to capitalize on the booming gold market through its alliance with Gold of China, a respected corporation founded in 1992 and approved by the People's Bank of China (stock code: 871846).
A Comprehensive Gold Industry Platform
The partnership unites Nisun International's robust supply chain management capabilities with Gold of China's expertise as one of China's few national enterprises historically specializing in gold jewelry, both wholesale and retail. Together, the companies are building a comprehensive gold service platform spanning the entire industry chain. Key initiatives include:
Centralized Procurement: Nisun International is optimizing procurement processes to ensure reliable, cost-effective gold sourcing, enhancing operational efficiency.
Retail Innovation: With rising demand for investment gold bars and other products, Nisun International is introducing innovative marketing strategies and improving customer experiences to meet diverse consumer needs.
Wholesale Expansion: The collaboration aims to scale wholesale operations, leveraging Gold of China's established industry presence.
This multi-faceted approach is designed to strengthen Nisun International's competitive edge while delivering high-quality gold products and services to both investors and consumers.
Management Commentary
Xin Liu, Chief Executive Officer of Nisun International, commented: "The gold market's unprecedented growth presents a transformative opportunity for Nisun International. Our partnership with Gold of China positions us to harness this momentum, expanding our gold business across all channels. We expect this venture to drive significant growth, potentially adding $30 to $50 million in sales in 2025, while reinforcing our commitment to creating value for our stakeholders and customers."
Market Reception and Future Outlook
Nisun International's strategic push into the gold industry has already garnered positive market recognition, underscoring the Company's ability to adapt to evolving economic trends. Looking ahead, Nisun International plans to deepen its collaboration with Gold of China and other strategic partners, exploring new opportunities to innovate within the gold sector and deliver long-term value.
About Nisun International Enterprise Development Group Co., Ltd
Nisun International Enterprise Development Group Co., Ltd (NASDAQ: NISN) is a technology-driven, integrated supply chain solutions provider focused on transforming the corporate finance industry. Leveraging its industry experience, Nisun International is dedicated to providing professional supply chain solutions to Chinese and foreign enterprises and financial institutions. Through its subsidiaries, Nisun International provides users with professional solutions for technology supply chain management, technology asset routing, and digital transformation of tech and finance institutions, enabling the industry to strengthen and grow. At the same time, Nisun International continues to deepen the field of industry segmentation through industrial and financial integration. Focusing on industry-finance linkages, Nisun International aims to serve the upstream and downstream of the industrial supply chain while also assisting with supply-side sub-sector reform. For more information, please visit http://ir.nisun-international.com/
This press release contains information about Nisun International 's view of its future expectations, plans and prospects that constitute forward-looking statements. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with its ability to raise additional funding, its ability to maintain and grow its business, variability of operating results, its ability to maintain and enhance its brand, its development and introduction of new products and services, the successful integration of acquired companies, technologies and assets into its portfolio of products and services, marketing and other business development initiatives, competition in the industry, general government regulation, economic conditions, dependence on key personnel, the ability to attract, hire and retain personnel who possess the technical skills and experience necessary to meet the requirements of its clients, and its ability to protect its intellectual property. Nisun International encourages you to review other factors that may affect its future results in Nisun International 's registration statement and in its other filings with the Securities and Exchange Commission. Nisun International assumes no obligation to update or revise its forward-looking statements as a result of new information, future events or otherwise, except as expressly required by applicable law.
