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NIP Group Forms Strategic Partnership with Optics Valley Traffic Company to Launch Digital Entertainment Hub in Wuhan

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New High-tech Esports Center to Include Comprehensive Live Streaming Facilities, Diverse Influencer-themed Districts, Esports Training Centers, IP-based Tournaments and More

WUHAN, China, Feb. 11, 2025 (GLOBE NEWSWIRE) -- NIP Group Inc. (“NIPG” or the “Company”) (NASDAQ: NIPG), a leading digital entertainment company, today announced a strategic partnership with Optics Valley Traffic Company (“OVTC”) to co-develop a cutting-edge digital entertainment industry base beneath the East Plaza at Wuhan East Railway Station. The agreement, signed on January 15, 2025, marks a significant step toward creating a dynamic regional hub for digital innovation and immersive entertainment experiences in Wuhan.

Under the agreement, NIPG and OVTC will implement a "4+N" business model, focusing on four foundational pillars: comprehensive live streaming facilities, diverse influencer-themed districts, esports training centers and IP-based tournaments. The model also incorporates a range of ancillary services that enhance and support these core elements. This partnership aims to forge a dynamic digital entertainment ecosystem, further cementing Wuhan’s position as a nexus for esports and cultural innovation.

“The formalization of this partnership underscores our commitment to building a robust and scalable digital entertainment ecosystem. The project is poised to become the most influential digital entertainment hub in central China and a nationally recognized center of excellence,” said Mario Ho, Chairman and Co-CEO of NIPG, “By melding our expertise in esports, talent management and live streaming with OVTC’s extensive local resources, we can transform Wuhan’s role as a major force in digital entertainment, accelerating regional economic growth and fostering new talent development.”

Hicham Chahine, Co-CEO of NIP Group, commented, “Beyond business expansion, our collaboration with OVTC marks a strategic step toward redefining the future of entertainment and digital engagement. We are excited about the possibilities this partnership unlocks, both in terms of economic growth and in our ability to enrich the local digital entertainment landscape. We expect new center to be fully operational by May 2025 and accommodate nearly one thousand professionals.”

This latest collaboration aligns with NIPG’s strategic vision of cultivating a fully integrated digital entertainment ecosystem that spans events production, esports development, talent management, and game publishing. The Company continues to explore innovative paths to strengthen its market position, diversify revenue streams, and deliver top-tier digital entertainment experiences to audiences worldwide.