SAN FRANCISCO, CA--(Marketwired - Apr 1, 2015) - NinthDecimal, the leading mobile audience intelligence company, today announced the launch of its LCI™ Verified Partner Program. This program enables brands, agencies, publishers and advertising networks to leverage the industry's leading offline attribution platform, Location Conversion Index™ (LCI™), as their standard ROI measurement solution. By connecting physical and digital-world behaviors, LCI™ provides an understanding of how advertising drives offline activity, such as incremental lift in store visits directly tied to a campaign. NinthDecimal's announcement answers the market need for a single, standard industry platform for measuring omni-channel campaigns.
"Going beyond the click and traditional engagement metrics is critical for brands and agencies to gain a deep understanding of their consumers' path to purchase," said NinthDecimal president David Staas. "NinthDecimal's LCI™ platform and the LCI™ Verified Partner Program enable the industry to leverage a new standard offline attribution measurement solution across campaigns, providing unique insights about consumer in-store activity."
Market Benefits From Physical-World Behavior Data
LCI™ is built on NinthDecimal's precise location data for the greatest accuracy in measuring store visits directly related to exposure to a marketing campaign. Utilizing more than one trillion data points from over one billion devices, it provides the scale marketers require for meaningful results and actionable insights. Under the new program, verified publishers, advertising networks and media companies now have access to the industry's most scalable and precise offline attribution platform to provide their clients with the most accurate measurement solutions. As a result, marketers now have a holistic view of campaign performance and ROI across all their media partners.
Brands & Agencies: To accurately understand multi-partner and platform campaign attribution, marketers need one measurement standard that provides an apples-to-apples comparison of their campaign ROI. LCI™ not only provides this measurement standard, but also proprietary insights into consumers' physical-world behaviors.
Publishers & Ad Networks: Publishers and ad networks can leverage the LCI™ offline attribution platform to serve as their new measurement standard to deliver a holistic view of client campaign ROI.
NinthDecimal Measurement Pixel
In conjunction with the announcement of the LCI™ Verified Partner Program, the company also announced the launch its new LCI™ Measurement Pixel. Verified partners undergo an integration, testing and verification process to implement the pixel. Once verified, partners include the measurement pixel in their creative assets to receive campaign insights and automated client campaign performance reporting.