Nintendo Co. Ltd., in association with its subsidiary The Pokémon Company and Niantic, Inc, has developed a new mobile game called Pokémon GO, compatible with both Android and iOS smartphones. As per sources, the game will be available in 2016 and that too as a free download for the initial period.
Pokémon GO is a location based app that is vastly inspired by Niantic’s groundbreaking augmented reality, location based game, Ingress, launched in Nov 2012.
Like Ingress, Pokémon GO will allow players to “catch, trade and battle in the real world by utilizing location information.”
Nintendo will also be selling Pokémon GO Plus, a blue tooth gadget that has LED light and a vibration function that will keep players updated on the happenings in the game. It can be worn on the wrist or can be clipped to clothing. The device is not mandatory for playing the game.
Pokémon GO marks the entry of Nintendo in to the world of smartphone games. Up til now, the company had refrained from venturing into this specific arena. But in March, Nintendo collaborated with game developer DeNa to create new smartphone games.
Pokémon is one of the most popular franchises. It was developed in 1996 by Japan-based video game developer Game Freak, which is also contributing in creating the Pokémon GO game.
Stocks to Consider
Some stocks worth consideration in the gaming sector include Activision Blizzard, Inc. ATVI, Electronic Arts Inc. EA, Hasbro Inc. HAS and JAKKS Pacific, Inc. JAKK. All carry a Zacks Rank #2 (Buy).
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