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KEY TAKEAWAYS

• Nike is resuming the sale of its products on Amazon after a six-year hiatus.

• Nike stopped selling its clothes and sneakers directly on Amazon in 2019 so it could focus on its direct business.

• Nike, which sources most of its footwear from China and Vietnam, also reportedly plans to raise retail prices at its U.S. stores between $2 and $10 on average as the tariffs hike supply-chain costs.

Nike (NKE) is resuming the sale of its products on Amazon (AMZN), with the sportswear giant also set to hike prices amid President Donald Trump's tariffs.

Nike stopped selling its clothes and sneakers directly on Amazon in 2019 so it could focus on its direct business amid concerns about counterfeit products on Amazon's third-party marketplace, CNBC noted.

“While independent sellers have listed some Nike inventory in our store for many years, Amazon will soon begin sourcing a much wider range of Nike products directly to expand our selection for U.S. customers," an Amazon spokesperson said in a statement to Investopedia. "We value independent sellers, and we’re providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items.”

Nike also confirmed the plan to return to Amazon. "Nike is investing in our marketplace to ensure we're offering the right products, best services, and tailored experiences to consumers wherever and however they choose to shop," the company said in a statement to Investopedia. "This includes expanding to new digital accounts, including Amazon in the U.S., new physical partners like Printemps, elevating retail experiences across the marketplace, and launching Nike’s AI powered conversational search to improve our online services."

The Information was the first to report Nike’s plan to sell on Amazon for the first time since 2019.

Women’s Wear Daily reported Nike's plans to raise retail prices at its U.S. stores between $2 and $10 on average in response to tariffs. The company’s hit Air Force 1 sneakers and children’s lines won’t face price hikes, the report said.

Nike, which sources most of its footwear from China and Vietnam, said in a separate statement that it adjusts prices regularly. "We regularly evaluate our business and make pricing adjustments as part of our seasonal planning," the company said.

Shares of Nike are up 1% in intraday trading and have lost a fifth of their value so far this year entering Thursday.

UPDATE—This article has been updated with a statement from Nike and refreshed share prices.

Read the original article on Investopedia