ORANGE COUNTY, CA / ACCESSWIRE / March 7, 2018 / Entrepreneur and creator of Adboom.com Nicholas Kohlschreiber sees the future of advertising through the use of artificial intelligence (AI), benefitting both the marketer hoping to reach a large audience and the consumer looking for pinpointed and specific advertising direct to their individual needs and wants.

The first thing Nicholas Kohlschreiber points out is that artificial intelligence is here to stay. More importantly, it is changing the way companies do business. A recent article in Business Insider suggests that artificial intelligence transforms marketing by changing how consumers are discovered, connected to, and communicated with. Done correctly, AI makes marketing and sales strategies more effective by allowing companies to assimilate immense volumes of consumer data.

Analysis of customer information, according to Technology Review, has been challenging prior to AI, businesses staffed experts to collect, mine, analyze, and then use the data to predict future consumer behavior. AI, when paired with a comprehensive CRM platform, allows marketing specialists to build apps and customer experiences that enhance product recommendations, sentiment analysis, intent, natural language processing, and the ability to answer questions in the moment. According to Nicholas Kohlschreiber, AI is far superior to in-house data scientists and their old-school methods of prediction. With AI, companies can provide their clients with what they need, when they need it, and how they wish to receive it. For instance, AI can predict needed extras before a buyer purchasing skis gets to the checkout, based on such things as safety, skill level, and current weather conditions.

However, Kohlschreiber states unequivocally that AI can do more than manipulate data. Those using artificial intelligence would be wise to understand that it can save time and money in a multitude of ways. A recent article in Forbes suggests that in addition to personalization of marketing based on superior data collection and analysis, AI can help create content, answer questions (think Siri), and even improve team performance.

One company using AI to surge ahead of their competition is a favorite of Nicholas Kohlschreiber, who says,''Adboom.io has a proprietary technology platform that can deploy and automate social media across multi-million dollar accounts. Because of their grasp of AI, the three friends who started this small firm are now leaders in the field of Internet marketing.'' AI offers executives across the globe an increased ability to focus on the subtleties of their craft, creating companies that excel. Businesses that don't embrace the technological advancements will falter, as consumers demand an AI platform experience.