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NICE Ltd. (NICE): Why Are Analysts Bullish On This Cheap Software Stock?

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We recently compiled a list of the 10 Cheap Software Stocks to Buy According to Analysts. In this article, we are going to take a look at where NICE Ltd. (NASDAQ:NICE) stands against the other cheap software stocks.

The software industry is changing at an unparalleled rate, with significant advances in programming languages, structures, frameworks, techniques, and other technologies. More specifically, the industry has benefited greatly from the growing need for digital transformation. Until recently, growth prospects have been attractive due to the rising use of Software-as-a-Service (SaaS), which offers a flexible and cost-effective distribution mechanism for apps. It also reduces deployment time compared to traditional systems. In that regard, the global SaaS industry was valued at around $3 trillion in 2022, marking the end of a decade of strong development, with McKinsey estimating that it might reach $10 trillion by 2030. However, McKinsey contends that the rapid emergence of generative AI (GenAI) has altered the software industry more drastically than the shift to SaaS. A notable example is ChatGPT's introduction in late November 2022, which sparked a surge in investment. By 2023, large software firms had already invested over $15 billion in GenAI solutions, accounting for roughly 2% of the global corporate software industry. In contrast, it took SaaS spending four years to get the same market share.

At the same time, IT executives are turning to technology consolidation to address global economic concerns such as inflation, recession, and supply chain disruptions. According to Canalys' IT Opportunity report, global IT investment would increase by 8.3% to $5.44 trillion in 2025. This builds on the rapid growth in 2024, which is expected to climb 7.7%, the fastest pace since the post-COVID technological boom of 2021. In that same vein, The Business Research Company predicts that the global software products market will rise from $1.8 trillion in 2024 to over $2.0 trillion in 2025, representing an 11.7% compound annual growth rate (CAGR).

While challenges exist on the path to growth, the bigger concern for the software industry at the moment is DeepSeek, a Chinese company that claims to produce artificial intelligence software at a fraction of the expense of large US software corporations. DeepSeek's cheaper price should have forced US companies to reduce subscription costs and investments. However, this has had minimal effect on market sentiment towards American firms. In fact, AI income still accounts for a modest portion of their total revenues, and their supremacy remains largely intact. Furthermore, DeepSeek's danger doesn't seem to be immediate, as major US software companies have spent years improving and growing their corporate products.