Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development
Brands like LG Ad Solutions to leverage a nexAI Discovery assistant that translates audience behavior into informed insights and actionable strategies, seamlessly connecting to activation through the Nexxen DSP
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Nexxen (NASDAQ: NEXN), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the newest advancement of nexAI: the introduction of generative artificial intelligence (“AI”) to the Nexxen Data Platform, including a UI assistant within its proprietary insights tool Nexxen Discovery. With this advancement, nexAI enables clients to quickly turn complex consumer data into clear, actionable audience profiles and campaign planning for seamless activation.
More specifically, nexAI now delivers benefits across four key areas:
Speed and efficiency: Instantly generates audience-specific market research and campaign strategy presentations, cutting down insight development from days to minutes
Accessible unique data: Democratizes access to Nexxen’s rich behavioral data and sophisticated insights without relying on expert analysts or multiple platform logins
Actionability: Bridges insights directly to campaign strategies, enabling immediate activation across Nexxen’s platform, including a direct connect to its DSP
Market differentiation: Equips teams with proprietary intelligence that traditional market research platforms cannot match, rooted in organic consumer behavior signals
“The Nexxen Data Platform has always been powered by advanced machine learning to help our clients navigate the fragmented media landscape. With the introduction of generative AI and the nexAI Discovery assistant, we’re taking that foundation to the next level — turning complex datasets into clear, strategic guidance in an instant,” said Karim Rayes, Chief Product Officer, Nexxen. “This is about removing friction from the entire workflow, enabling advertisers and agencies to move from insights to activation faster, smarter and with greater confidence.”
Nexxen Discovery analyzes content engagement and user behavior across digital, social and TV on-demand environments, interpreting context at scale to enable a multidimensional view of audience preferences and trends. Some brands, like LG Ad Solutions, directly upload their first-party data onto Nexxen’s platform and layer it with Nexxen Discovery’s contextual datapoints. This helps them more deeply understand and act on target audience behaviors, consumption trends and more, for pre-campaign planning and activation strategies.
The integration of generative AI natively into Discovery allows users to generate polished, compelling audience reports — complete with brand share of voice, sentiment analysis, audience interests and strategic recommendations — based on just a few inputs.
“At LG Ad Solutions, we’re focused on translating data into real-world impact. nexAI’s integration of generative AI into audience discovery marks a meaningful evolution — giving our teams the ability to surface insights faster and with greater clarity,” said Ioanna Protogiannis, Senior Director, Measurement and Reporting Solutions, LG Ad Solutions. “It’s a powerful tool that helps us stay agile, drive smarter campaign decisions and ultimately deliver better outcomes for our clients.”
The nexAI Discovery Assistant will be available to Nexxen Discovery users with self-service access beginning this month, with broader availability and enhancements planned throughout the year.
About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com
Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the NexAI and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s other offerings and products and platforms including the general Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
For more information, please contact: Caroline Smith VP, Communications csmith@nexxen.com
