The fast-food industry has come out with a clear message so far this year to still mostly quarantined diners ordering from apps: We are going back to give you more cool new foods to try in 2021.
After a 2020 where product innovation took a backseat as most restaurants focused on ensuring employee safety and managing restaurant closures during the pandemic, the biggest chains have kicked off 2021 with several key new releases. Per the usual in the fast-food space, the introductions are focused on creating buzz for a particular chain and often getting consumers to pay up for the experience of trying new items.
Here are several of the latest food concoctions that have caught Yahoo Finance’s attention as potential sales and earnings movers for each respective company.
Popeyes does more fish
Popeyes is feeling fish.
Popeyes has gone fishing for sales.
The new Popeyes fish sandwich will be available in restaurant and for delivery nationwide for $4.49 starting on Feb. 11, Yahoo Finance’s Brooke DiPalma reports. The Pacific-water fried fish is “light and flakey and seasoned in a blend of the Louisiana-rooted brand’s Cajun mild and spicy seasoning” — and topped with tartar sauce.
Burger King pumps up the bacon.
Yahoo Finance stumbled upon Burger King’s new Breakfast Bacon King Sandwich on the YouTube page of widely-followed food reviewer The Endorsement (above video). A spokesperson will barely confirm its existence to Yahoo Finance.
“We’re always working to provide our guests the craveable, satisfying breakfast they deserve any day of the week and that means working to test new products, like the Breakfast Bacon King Sandwich. We don’t have specific details that we are ready to share at this time, but exciting developments will be coming soon,” the spokesperson told Yahoo Finance via email.
But it does in fact exist, and appears to be undergoing a test in certain restaurants.
Going by the video, the sandwich looks to be a classic fast-food mashup. It features six slices of bacon, a sausage patty, an egg, two slices of cheese, and zesty sauce on a bun.
Burger King is owned by Restaurant Brands International (QSR).
McDonald’s revamps its fried chicken sandwich.
McDonald's new spicy chicken sandwich hits on Feb. 24.
The Golden Arches said in January it will introduce three new fried chicken sandwiches on Feb. 24: the crispy chicken sandwich (pickles and a new buttered toasted roll are the highlights); the spicy chicken sandwich (same build as the crispy sandwich, except with spicy pepper sauce); and the deluxe chicken sandwich (adds shredded lettuce and tomatoes to the mix).
“The Popeye’s story has been incredible. The chicken sandwich was a great opportunity to bring new customers and new guests to try the great-tasting chicken, whether it’s bone in or the sandwich itself. The brand is very well situated for long-term growth, we think, here in the U.S. and beyond,” Cil said.
Game on.
Chipotle cauliflower rice pushes aside carb heavy regular rice.
Chipotle's new cauliflower rice is now available nationwide.
Chipotle has launched cilantro-lime cauliflower rice nationwide for a limited time. Cauliflower rice — which is essentially finely chopped cauliflower — has quickly spread in the frozen food sections of supermarkets due primarily to its lower calorie and carb counts relative to traditional rice. Chipotle (CMG) says cauliflower rice has been among the most asked for items at the chain, per findings from its surveys of consumers.
Next up for 2021 at Chipotle: a potential nationwide rollout of brisket, which would certainly be buzz-creating. Meanwhile, Chipotle CFO Jack Hartung told Yahoo Finance recently a roll-out of quesadillas is on the docket.
Dunkin’ gets a new plant-based friend.
Dunkin's new power breakfast sandwich arrives in select stores.
Apparently the now privately held Dunkin’ Brands has no plans to stop its trademark, impressive product innovation engine. After debuting a new line of coffee a week ago that is allegedly 20% more caffeinated, Dunkin’ said in January it’s teaming up with Kellogg’s Morningstar Farms brand for an interesting take on a plant-based sandwich.
Dubbed the Southwest Veggie Power Breakfast Sandwich, it features a Morningstar Farms black bean patty with southwest flavors, an egg white omelette infused with spinach, bell peppers and onions, topped with cheddar cheese. It’s all packed between two multi-grain thins and available at select restaurants nationwide.
Mum generally remains the word on the launch plans for McDonald’s McPlant, a plant-based sandwich made in partnership with Beyond Meat. But the company appears to be at least testing the sandwich out in the wild.
Bloomberg reported recently the McPlant burger is now on menus at select locations in Denmark and Sweden. The plant-based burger is expected to be available until mid March in Sweden and mid April in Denmark.
The Golden Arches tested the sandwich under the ‘P.L.T.’ label in Canada last year (photo above).
Carl’s Jr. goes spicy
The latest from Carl's Jr.
Carl’s Jr. is a bit late to the spicy game, but it’s here nonetheless.
The restaurant chain recently debuted its ‘Fiery Menu’. It consists of a burger with pepper Jack cheese, jalapenos, sliced onions, tomatoes, lettuce and new fiery sauce (habanero ranch sauce).
As for the chicken tenders, nothing trail-blazing there — the breaded tenders become fiery when you dip it in the side of habanero ranch sauce. Food innovation in its finest form.
This article was originally published on Jan. 4, 2021.
