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Key Takeaways
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Netflix shares jumped Tuesday after a report company executives laid out ambitious targets at a business review meeting last month.
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The streaming giant aims to double its revenue by 2030 and reach a market capitalization of $1 trillion, The Wall Street Journal reported Monday.
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Netflix is set to report first-quarter results after the market closes Thursday.
Netflix (NLFX) shares jumped Tuesday following a report company executives laid out ambitious targets at a business review meeting last month.
Executives said the streaming giant aims to double the $39 billion in revenue Netflix brought in last year, with a global ad sales target of $9 billion by 2030, The Wall Street Journal reported Monday, citing people familiar with the matter.
The streaming giant also aims to reach a market capitalization of $1 trillion by 2030, the report said, up from roughly $419.2 billion. The only U.S. companies with a market cap above $1 trillion today include Apple (AAPL), Microsoft (MSFT), Nvidia (NVDA), Alphabet (GOOGL), Amazon (AMZN), Meta (META), and Berkshire Hathaway (BRK.A, BRK.B).
Netflix did not immediately respond to a request for comment.
Shares were up more than 5% in recent trading Tuesday, leading gains on the S&P 500. They've added about 60% of their value over the past 12 months. (Read Investopedia's live coverage of today's market action here.)
Last week, Morgan Stanley analysts named Netflix a “top pick,” arguing the company could be well-positioned to withstand the current tariff landscape. The streaming giant has shown "momentum” in its core subscription business, the analysts said. That momentum lowers the company’s overall risk, the bank added, even if the advertising market struggles amid rising trade tensions.
Netflix is set to report its first-quarter results after the market closes Thursday.
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