NBA Unveils Media Deals Worth $77B

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 Basketball.
Credit: NBA

NEW YORK—The National Basketball Association (NBA) has announced the renewal of its partnership with The Walt Disney Company and new agreements with NBCUniversal (NBCU) and Amazon under which ABC/ESPN, NBC/Peacock and Prime Video will telecast NBA games for 11 years beginning with the 2025-26 season and running through the 2035-36 season.

The agreements left Warner Bros. Discovery without NBA rights after the end of the upcoming 2024-25 season even though WBD filed a matching offer on July 22 for the Amazon package, saying it had the right to match any agreement under its current contract.

"We have matched the Amazon offer, as we have a contractual right to do, and do not believe the NBA can reject it," TNT Sports said in a statement that also argued “We think they have grossly misinterpreted our contractual rights with respect to the 2025-26 season and beyond, and we will take appropriate action.”

The NBA has said that the WBD offer did not match Amazon’s and was rejected.

The NBA did not release financial terms of the deals, which are believed to be worth $77 billion over 11 years. The annual costs are believed to be $2.6 billion a year for Disney's ABC and ESPN, $2.5 billion a year for the NBCUniversal and $1.8 billion a season with Amazon.

TNT Sports and its predecessor Turner Sports have aired NBA games since 1984 but its current deal expires at the end of the 2024-25 season.

The NBA also reported that the NBA App will be a universal access point – seamlessly directing fans to every national game on Disney, NBCU and Amazon platforms.

Overall, the new media deals will expand the reach of NBA telecasts, with all national games available on broadly distributed streaming services – Prime Video, Peacock and ESPN’s forthcoming direct-to-consumer service – and with dramatically increased exposure on broadcast television.  Approximately 75 regular-season games will be on broadcast TV each season, up from the minimum of 15 games under the current agreement, the NBA said

Disney, NBCU and Amazon also secured the right to distribute an unprecedented number of WNBA live game telecasts, with a significant increase in the reach of WNBA games across broadcast, cable and streaming.  Full details regarding the WNBA’s media agreements will be issued in a separate press release.

“Our new global media agreements with Disney, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world,” said NBA commissioner Adam Silver.  “These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”