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LAKEWOOD, Colo., May 8, 2025 /PRNewswire/ -- Natural Grocers®, the nation's leading family-operated organic and natural grocery retailer, unveils a new house brand skincare collection designed for everyday luxury. Crafted with small-batch precision, Natural Grocers® Brand body washes, scrubs, butters, and body creams feature carefully selected ingredients—delivering quality and potency at an Always Affordable Price^SM.

TREAT YOUR SKIN TO LUXURIOUS SELF-CARE
"At Natural Grocers, we've always believed that self-care should feel good inside and out," said Raquel Isely, Vice President of Marketing at Natural Grocers. "Our new skincare line blends nature's most effective vegan ingredients with our uncompromising standards, creating a serene body care experience at home. From our ultra-hydrating creams enriched with acacia-derived phyto-collagen to our calming essential-oil blends like Wildflower and Sweet Lavender, this collection invites you to unwind with a spa-inspired ritual—without the luxury price."

All Natural Grocers Brand Skincare line is made without parabens, petroleum products and synthetic fragrances. Each product demonstrates a concerted effort to expand the company's house brand, established in 2016, which presently includes over 800 high-quality products, exclusively available at Natural Grocers stores. Learn more about Natural Grocers' Body Care Standards by clicking here.

NEW NATURAL GROCERS BRAND PRODUCTS/PRICING

• Sweet Lavender Shea & Coconut Body Butter ($5.99/6 oz.)

• Wildflower Shea & Coconut Body Butter ($5.99/6 oz.)

• Unscented Shea & Coconut Body Butter ($5.99/6 oz.)

• Sweet Lavender Face & Body Sugar Scrub ($7.99/8 oz.)

• Unscented Face & Body Sugar Scrub ($7.99/8 oz.)

• Sweet Lavender Shea Butter Body Wash ($8.99/32 oz.)

• Wildflower Shea Butter Body Wash ($8.99/32 oz.)

• Unscented Shea Butter Body Wash ($8.99/32 oz.)

• Sweet Lavender Collagen Hand & Body Cream ($13.99/16 oz.)

• Wildflower Phyto Collagen Hand & Body Cream ($13.99/16 oz.)

• Unscented Phyto Collagen Hand & Body Cream ($13.99/16 oz.)

• Geranium Bloom Phyto Collagen Hand & Body Cream: Seasonal Release ($13.99/16 oz.)

PRODUCT ATTRIBUTES

• Vegan

• Cruelty Free/No Animal Testing

• Made with Essential Oils

• No FD&C Colors or Synthetic Fragrances

• Made Without Parabens, Phthalates, Sulfates, Gluten or Palm Oil

RECENT ADDITIONS AND COMING SOON
Recent additions to the private-label line include three varieties of Non-GMO Peruvian Chips and five new varieties of organic cheeses. Customers can look forward to more premium-quality products at Always Affordable Prices^SM, including organic wellness shots and restaurant style tortilla chips, coming soon.