Fort Lauderdale, Florida--(Newsfile Corp. - March 13, 2023) - Native Paw, a producer of pet products with natural ingredients sourced from the Amazon rainforest, has launched a reforestation movement called Paws for the Forest. So far, the movement has united dogs and humans from across the globe, with the common goal of utilizing the influence of social media to build a global community of humans and dogs.
Within just two months after its initial launch, Paws for the Forest had created an online reforestation pet community of collaborators from more than 40 different countries. The initiative was simple: anyone interested could simply post a picture of themselves and their dog with their paws up, along with the relevant hashtag (#PawsForTheForest), on their social media profile. For each photo posted, Paws for the Forest would plant a tree in the Amazonian rainforest.
In 2022, the movement planted 500 trees, and the online community is still growing. Paws for the Forest is committed to expanding its outreach with the goal of doubling its reforestation efforts in 2023.
Gilberto Novaes, Founder of the movement, says that his team is thrilled about the successes they have seen in 2022. "We achieved two major goals," he shares. "The first was bringing together at least 40 different countries, and the second was to plant 500 trees in the world's largest tropical rainforest. We plan to redouble our efforts, and our aim is to create a sustainable environment where we can partner and assist communities and teach them that it is possible to combine the forces of humans, animals, and nature to create a better world through sustainability and care for the environment."
Novaes established Paws For the Forest with the philosophy that an alliance between humans and dogs - man's best friend - could become a powerful tool to work for the sustainability of the Amazon Rainforest, and consequently, the world. "By uniting our resources and influence, we can achieve a deeper connection with nature and a more significant impact on protecting it," Novaes says. "For us, there are no differences between cultures, people, and nations. Our goal is greater than any difference, and that is why we fight to unite the world. We want our community to function as a single living organism - a single unit - that makes a difference for the planet and future generations."
In addition to the action taken through the connection between humans, animals, and nature, Paws For The Forest has also built partnerships with local communities in the Amazon Rainforest to carry out reforestation efforts, benefiting not only the environment but also the families present in the communities, who will have a recovered green area.