Investing in yourself isn’t just a positive affirmation, it’s a way to build long-term financial security.
Whether it’s a professional certification, a career-changing course or simply taking time to boost your well-being, experts say that strategic self-investment can pay dividends in your earning potential, confidence and resilience.
Here’s what financial pros recommend, how much to spend and how to make it work on any budget.
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What It Means To Invest In Yourself
Investing in yourself means using your money to improve your earning potential, resilience and overall well-being, according to Christopher Stroup, CFP and owner of Silicon Beach Financial. This can include continuing education, skill-building, coaching or even therapy, he explained.
“The goal isn’t just self-improvement, it’s building a more capable, future-proof version of you that can create and sustain long-term wealth,” he said.
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How Does This Translate Into Dollars?
While the amount you dedicate to your own growth will vary based on your goals, Stroup believes that anywhere between 5% and 10% of your take-home pay could go toward goals like certification, a networking group or a wellness program that boosts your energy and effectiveness.
Amy Pridemore, a financial wellness instructor at Virginia Commonwealth University, suggested that it doesn’t have to be that specific, or cost much at all. “There are many opportunities to further your skillsets and career for free. There are free online courses in every field imaginable,” she said, pointing to sources like YouTube or LinkedIn Learning that offer low to no-cost webinars and videos.
“Additionally, don’t hesitate to ask your employer if they have professional development funds for you to further your knowledge specifically related to your job duties,” she said.
What Investments Lead To Long-Term Growth?
Stroup suggested choosing investments that provide a return on skills, not just satisfaction. Options that consistently lead to financial growth include:
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Courses that advance your career or pivot into tech
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Networking memberships that open doors
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Coaching that builds clarity and confidence
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Tools that streamline your business or workflow
How To Balance This With Saving?
Of course, it might not be simple to balance spending on growth with saving for your other goals, but Stroup suggested you think of self-investment as a growth asset just like your portfolio.