As it turns out, all the MTV Movie Awards needed to succeed was the right combination of hosts.
Sunday's 25th anniversary of the quirky pop culture staple utilized its A-list hosts Dwayne Johnson and Kevin Hart to great results. With 3.5 million viewers checking out the telecast, that's a 54 percent jump year-over-year when it reached 2.3 million viewers.
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This being MTV, the 18-49 demo doesn't really matter as much with the 12-34 range more appealing to advertisers. In that measure, the numbers were also up with a 1.97 rating which is 22 percent jump year-to-year. Viacom, Inc. (NYSE: VIAB) synergy also played a role as the show was simulcast across nine of the media giant's networks, which was five more than in past years.
Star power was a big driver of the boost with A-listers including Chris Pratt, Melissa McCarthy and Charlize Theron in attendance. In addition Warner Bros. and Marvel both debuted new trailers from their highly-anticipated summer films "Suicide Squad" and "Captain America: Civil War."
Image credit: abductit, Flickr
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