Motive Adds New Roadside Assistance As Fleet Safety Leaders Prepare for Dangerous Winter Season & Beyond

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Motive Roadside Assistance and First Responder delivers fleets vital support during the holiday season when accidents spike 32%, according to Motive data

New partnership with National Automobile Club expands Motive’s comprehensive safety offering to support every aspect of accident management, no matter what happens on the road

SAN FRANCISCO, December 10, 2024--(BUSINESS WIRE)--Motive, the AI-powered Integrated Operations Platform, today announced the launch of Motive Roadside Assistance, a comprehensive 24/7/365 roadside support service designed to improve driver safety and operational efficiency. The new service, combined with Motive’s First Responder, strengthens and expands Motive’s comprehensive safety solution by getting drivers the help they need faster, even in remote, hard-to-reach locations. Available through a strategic partnership with Roadzen’s National Automobile Club (NAC), Motive Roadside Assistance connects commercial drivers to more than 75,000 roadside assistance providers across the U.S. and Canada. Motive customers will receive up to 20% discounts on the service, and an additional 5% discount when service is purchased using their Motive Card.

The holiday season is the most dangerous time of year for drivers, as shown by Motive’s 2024 Holiday Outlook Report. Roads are particularly perilous around Christmas, with a 32% increase in accidents compared to the rest of December and the highest crash rate among all holidays. In 2023, the week leading up to Christmas saw a 10% increase in speeding events, increasing risks for drivers and the need for emergency and roadside support. Additionally, winter weather exacerbates risks, with 65.5% of Christmas collisions occurring on wet or snowy roads.

Every year, 5-10% of NAC’s commercial vehicles require roadside assistance, and every minute of roadside downtime increases risks to driver safety while reducing fleet productivity. With Motive Roadside Assistance, commercial vehicle operators can now access fast, reliable help when it’s needed most—especially during the holiday season when time lost can mean increased risks and missed opportunities.

"While our north star is to prevent collisions by detecting unsafe driving behavior, it is just as important we protect drivers and reduce risk when accidents do happen," said Jai Ranganathan, Chief Product Officer, Motive. "Whether you need fast emergency support from first responders, or a quick roadside repair to get your driver back on the road, Motive’s complete safety solution quickly delivers the help customers need."