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The most compelling value stock plays
The most compelling value stock plays · CNBC

Value investing has been at a low ebb for nine years now. While a near-term rebound is doubtful, one surely is coming: Investing cycles turn, eventually. The key is to be ready for when the ground shifts.

A value investor searches out quality stocks the market has overlooked, buying the undervalued shares on the cheap and then profiting when the world wakes up to their true worth. Two celebrated academics, Kenneth French and Nobel laureate Eugene Fama, showed in their research that a value strategy delivers the best returns over time.

Since the early days of the housing crisis, the glamour of value's opposite — growth investing — has reigned. The growth approach focuses on stocks with rapid price appreciation, often but not always accompanied by surging earnings and epitomized by tech firms. The so-called FANG stocks (Facebook (FB), Amazon (AMZN), Netflix (NFLX) and Google, which is now called Alphabet (GOOGL)) are growth's leading lights.

At least for the moment, the performance difference between value and growth has flipped. Thus far this year, the Russell 1000 Growth Index is up 2.3 percent, and the Russell 1000 Value Index leads with 4.4 percent. And the FANG stocks, which romped in 2015, have underwhelmed lately: Three of them are down in 2016, with only Facebook ahead.

Value's last heyday was from 2000 through 2006, in the wake of the tech bubble. The best time for value is when there's decent economic activity. With gross domestic product rising nowadays at a meager 2 percent yearly, the fuel to ignite a new era of value investing is not present. Corporate revenue expansion is slowing, so companies turn to cost-cutting, stock buybacks and financial engineering.

Finance stocks make up a large portion of the value universe. These shares, particularly those of banks, need higher interest rates, which of course are a by-product of a better economic tempo.

Higher rates would mean improved net interest margins — the difference between what lenders pay for deposits and what they charge for loans, which is higher. At last count, according to the St. Louis Federal Reserve Bank, the difference was 3 percentage points, below even the level during the Great Recession, when it was 3.2.

Banks are so cheap that it's hard not to want to own them. Many are trading below book value, representing what a company would fetch if it were liquidated, calculated by subtracting liabilities from assets.

In fact, many of these stocks change hands for less than another measure — tangible book value — which leaves out goodwill, an accounting yardstick for non-physical items such as a company's brand name and customer base.