What Corporate America is really saying about the U.S. economy: Morning Brief

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Wednesday, July 20, 2022

Today's newsletter is by Myles Udland, senior markets editor at Yahoo Finance. Follow him on Twitter @MylesUdland and on LinkedIn.

Corporate America has had some pretty negative things to say about the economy of late.

Elon Musk drew the biggest headlines last month — because, well, he's Elon Musk — after writing in an email to Tesla (TSLA) employees that he had a "super bad feeling" about the economy.

Musk also announced the company would cut 10% of its salaried staff.

Other business luminaries sounded alarms: JPMorgan (JPM) CEO Jamie Dimon warned of an impending economic "hurricane" while Meta Platforms (META) CEO Mark Zuckerberg told staff they are facing "one of the worst downturns that we've seen in recent history."

Facebook, mind you, was founded in 2004. Four years later, the global economy almost collapsed.

And so when reports surfaced Monday that Apple (AAPL) would slow hiring — an announcement that followed similar moves from Alphabet (GOOG), Nvidia (NVDA), and other tech giants — while Goldman Sachs (GS) said it would bring back performance reviews and tighten its own hiring plans, it seemed white collar workers were running out of places to hide.

Tech, banking, crypto, housing. Nowhere in Corporate America is safe.

But these headlines come from a very specific place, which is bosses mostly speaking to their reports.

And the story they collectively tell is one in which the top leaders at a company admit that last year's best laid plans will not come to fruition.

In other words, the U.S. economy of 2022 is simply not conforming with Corporate America's vision for 2022. But corporate leaders facing a changing landscape is still a step short of an economy careening into recession.

The toughest decision for a business leader to make is to pause projects that had been conceived and greenlit internally. That means no backfills, no new investment, no more fat budgets to make what Zillow founder Rich Barton calls BHAGs — Big Hairy Audacious Goals — come true.

Instead, you've got to work with what you've got. But also: You still need to hit agreed-upon OKRs.

In late June, Reuters reported the leaked contents of a Meta Platforms all hands meeting — a staple of the Big Tech work environment — from which Zuckerberg's downturn comments were pulled.

The outlet also quoted Meta product lead Chris Cox as saying: "We need to execute flawlessly in an environment of slower growth, where teams should not expect vast influxes of new engineers and budgets." Given the reach and influence Facebook and Instagram have in the digital ad market — a key indicator for how businesses want to spend money relative to expected sales growth — these are concerning words.