Money, scouts and speed dating: banks fight for technology edge

* Sberbank, Santander, BBVA set up $100 mln fintech funds

* Banks step up investments, partnerships with tech start-ups

* Digital age could see 30 pct of bank revenues "in play"

* Digital could cut 25 pct of bank costs -McKinsey

* Tech seen as chance for banks to improve soiled image

By Steve Slater

LONDON, March 17 (Reuters) - Hoping to link with tech entrepreneurs and get ahead of a wave of digital innovation, Europe's top banks are setting up multi-million dollar investment funds, hiring scouts in Silicon Valley and hosting "speed dating" sessions.

Financial technology, or fintech, is shaking up the sector, allowing savers and borrowers to bypass traditional banks with smartphone apps and websites for loans, payments and all areas of financial services.

The changes will be profound. Consultancy McKinsey said the shift to digital could see more than 30 percent of European banks' revenues up for grabs as customers shop around for online deals, while banks could cut a quarter of their costs.

Getting digital right was a "do or die challenge", McKinsey said, while banks also see technology as a way to reconnect with customers and improve their image after years of scandals.

"For the last five years the industry has tended to communicate strategy through the rear-view mirror," said Kevin Hanley, responsible for strategy, architecture and data within operations and IT at Royal Bank of Scotland.

"We are now starting to lift our heads up, look out of the windscreen and talk about where we want to go," Hanley said. "It's a much more forward-looking story that is centered on the customer and enabled by technology."

To meet and feed off the fintech challenge, banks are buying into or partnering with start-ups as well as developing ideas in-house.

"All of them are now doing many things to build a wider ecosystem to help them reinvent their business models," said Richard Lumb, head of the financial services group at consultancy Accenture.

Many banks are buying minority stakes in start-ups, giving them financial support and advice and in return get to roll out new ideas to their customers.

INNOVATION PROJECTS

Spain's Santander and BBVA, and Russia's Sberbank, for instance have each set up funds to invest about $100 million in fintech firms, while HSBC has an investment team that could spend even more on innovation projects. All say those amounts are flexible.

Sberbank said its fund, Silicon Valley-based SBT Venture Capital, could swell to $700 million, and is only one element of a strategy that also includes in-house development and partnerships.