LONDON, UNITED KINGDOM--(Marketwired - Jun 20, 2013) - The Monarch Group, the UK's leading independent travel group, has launched The Monarch Foundation, an important new initiative which will enable the Group and its 3,000 employees to make a more effective commitment to the charitable sector and the wider communities in which the Group operates. The Monarch Foundation is also announcing partnerships with seven charities operating across a range of causes that are relevant to the business activities of The Monarch Group and its leading aviation and travel brands, Monarch Airlines, Cosmos Holidays and Monarch Aircraft Engineering.
The Monarch Foundation intends to build on a variety of generous activity which already takes place within The Monarch Group and amongst its millions of customers, and which over the last two years has raised some £500,000 in money and donations in-kind. Included in these activities are the donations made by passengers on board Monarch Airlines and various employee initiatives in support of Macmillan Cancer Support, which over a 24-year association have raised over £3 million for the charity.
The Monarch Foundation will organise all of the charitable activity that is carried on by The Monarch Group and in the Group's name, and has identified five main areas on which to focus its efforts and be the defining areas of charitable engagement carried out in the Group's name. These main causes are disadvantaged families; children and young people; education; environment and sustainability; and injured service people and their families.
The charities selected by The Monarch Foundation, which it will be a partner to from 2013, are:
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Macmillan Cancer Support - improving the lives of people affected by cancer
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When You Wish Upon A Star - specialising in making dreams come true for children with life-threatening illnesses
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Children in Need - providing grants to over 2,500 projects in the UK which focus on disadvantaged children and young people
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Home-Start UK - helping families with young children deal with whatever life throws at them
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Toe in the Water - inspiring service men and women who have sustained often traumatic injuries to move beyond their disability and to become re-inspired by life
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Dick Camplin Education Trust - providing scholarships for financially disadvantaged students, who have gained places at university, having attended Salford City College or Loreto College in Manchester
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The Homeless World Cup - using the power of football to energise homeless people so they can change their own lives