MODERN PLANT-BASED FOODS ANNOUNCES INITIAL INTEREST FROM THE WORLD'S MOST VISITED THEME PARK AND ENTERTAINMENT CONGLOMERATE

In This Article:

VANCOUVER, BC, Jan. 26, 2024 /CNW/ - Modern Plant-Based Foods Inc., (CSE: MEAT) ("Modern Foods") or (the "Company"), a leader in the plant-based food industry, is excited to announce that it has received interest from a diversified multinational entertainment and media conglomerate (the "Customer") which generated total revenue of nearly 32.6 billion U.S. dollars with its parks, and experiences. The company's biggest revenue source was its entertainment segment, which generated revenues of over 40 billion U.S. dollars in 2023. The total assets of the Company amounted to more than 205 billion U.S. dollars in 2023. This new discussion opens up global reach through the various outlets within the Customer's management and asset portfolio as the two parties go through the testing, review and negotiation process.

This partnership would integrate Modern Plant-Based Foods' Vegan Kaviar into select dining outlets across the properties. In 2018, the Customer's theme parks hosted over 157.3 million guests, ranking as the world's most visited theme park company worldwide. The resort occupies 27,258 acres overall, with four theme parks, two water parks, 21 resort hotels, eight golf courses, and additional recreational activities. The Customer has ongoing efforts to diversify its food and beverage offerings with more plant-based options, catering to a broad spectrum of dietary preferences. Modern will continue to adjust its sales projections and forecasts as discussions continue aiming to maximize the product launch availability across various venues within the ownership group.

After recent launch of its Vegan Kaviar line, including Salmon, Wasabi, and Original flavours, Modern brings its sustainable and ethical food options to a wider audience through this potential collaboration. "We attribute this is a major opportunity to launch our new innovation into a massive large-scale entertainment outlet to our strategic launch plan," says Avtar Dhaliwal, CEO of Modern Plant-Based Foods. "This initial interest shows real demand and appeal for affordable luxury plant-based innovation in world-class venues." The Company will continue to explore various sales channels for the vegan kaviar line globally as demand increases for the affordable luxury vegan seafood offering.

The global vegan caviar market is predicted to grow at a CAGR of 7.9% over the next decade, reaching a valuation of over $632 million by 2032. The demand for vegan caviar driven by increasing environmental concerns for the oceans. Conventional caviar is unfertilized fish eggs, also known as fish roe, traditionally from endangered wild sturgeon. The fish is caught alive before her ovarian sacks are extracted. 1 Vegan companies are developing cruelty-free and alternatives for caviar around the world alongside Modern Plant-Based Foods that are more affordable, sustainable and accessible. The plant-based kaviar product is available in convenient 50g and 125g tins in addition to custom large format options for commercial use.