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MO Q1 Earnings Beat Estimates, Sales Decline on Low Cigarette Volumes

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Altria Group Inc. MO posted mixed first-quarter 2025 results, wherein the top line declined year over year and missed the Zacks Consensus Estimate. The bottom line increased year over year and beat the consensus mark.

Altria’s traditional tobacco business delivered robust performance in a challenging first-quarter environment. In the oral tobacco products segment, on! continued to gain momentum in a competitive landscape. The company also reaffirmed its 2025 guidance for adjusted earnings per share (EPS).

Altria’s first-quarter adjusted earnings were $1.23 per share, which advanced 6% year over year and beat the Zacks Consensus Estimate of $1.17. The upside was driven by reduced shares outstanding, increased adjusted operating income (OCI) and a lower adjusted tax rate. These were somewhat offset by reduced income from equity investment in ABI and net periodic benefit income (excluding service cost). (Find the latest EPS estimates and surprises on Zacks Earnings Calendar.)

The company posted net revenues of $5,259 million, which declined 5.7% year over year. There is a decrease in net revenues from the smokeable products segment. Revenues, net of excise taxes, fell 4.2% to $4,519 million. The top line missed the consensus mark, which was pegged at $4,638.2 million.

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Decoding Altria’s Segment-Wise Results

Smokeable Products: Net revenues in the category fell 5.8% year over year to $4,622 million due to reduced shipment volume. These were somewhat offset by higher pricing. Revenues, net of excise taxes, fell 4.1%.

Domestic cigarette shipment volumes tumbled 13.7% due to the industry’s decline rate, calendar differences and retail share losses. The industry’s decline was a result of persistent discretionary income challenges on Adult Tobacco Consumers (“ATC”) and increases in illegitimate e-vapor products. Altria’s reported cigar shipment volumes fell 2.9%.

Adjusted OCI in the segment jumped 2.7% to $2,518 million due to improved pricing, reduced SG&A costs and manufacturing costs. This was somewhat negated by reduced shipment volume. The adjusted OCI margins grew 4.2 percentage points to 64.4%.

Oral Tobacco Products: Net revenues in the segment rose 0.5% to $654 million. The upside was primarily driven by higher pricing, although this was partially offset by reduced shipment volume, increased percentage of on! shipment volume compared with MST year over year (mix change), along with increased promotional investments. Revenues excluding excise taxes rose by 0.5%.

Domestic shipment volumes fell 5% due to retail share losses and trade inventory movements, among other reasons. This was partly negated by the industry’s growth rate. 

Adjusted OCI remained flat as increased pricing was largely offset by a decline in shipment volumes, changes in product mix and increased promotional spending. The adjusted OCI margin declined by 0.3 percentage points to 69.2%.