NEW YORK, NY--(Marketwired - Sep 11, 2015) - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today welcomed 37 new members across the marketing ecosystem, including global leaders in tech, media, automotive and consumer goods.
MMA's membership base continues to grow exponentially as companies from all segments of marketing and media step forward to lead the modern marketer movement. The MMA's expanding and unrivaled community of brands, agencies, media sellers and technology enablers develop programs and initiatives aimed at enabling greater success with mobile and addressing key opportunities around measurement and innovation. The MMA has over 800 members around the world working together to address the biggest opportunities and challenges for marketers and the mobile industry, fostering a robust global marketplace prepared to fully leverage the power of mobile.
MMA's new members represent a diverse selection of some of the largest and fastest growing national advertisers, according to Advertising Age. This selection of new members features some of the world's largest public companies, together representing over $1 trillion in combined market capitalization. AT&T, the second largest spender on advertising in the US, has also worked closely with the MMA's groundbreaking cross marketing effectiveness study (SMoX) -- see case study.
"Once again, we welcome another impressive list of companies who demonstrate strong mobile leadership within their respective industries," said Greg Stuart, CEO at the MMA. "The MMA's recent cross-marketing effectiveness research further proves the impact of increased investment in mobile and delivers actionable insights for how to be effective in this transformational channel. These new members recognize the critical importance of staying on the cutting edge by empowering their teams to access resources, tools and education as well as actively participating in our collective learning journey. As always, the MMA team stands ready to help."
The new MMA members include:
Marketers
AT&T
Bank of America
Bloomberg L.P.
BP International
Cancer Treatment Centers of America
Citi
General Mills
Signet Jewelers
Ford Motor Co
General Electric
Intuit
The Travelers Companies
Media Sellers
Jun Group
National Public Media
MediaBrix
RetailMeNot
Agencies
3Q Digital
Billy
Havas Media
Publicis North America
VMBC
Technology Enablers
Adxcel LLC
AppsFlyer
Appster
iconectiv
Kahuna
Kik Interactive, Inc.
Marketo
Moat
Mobeam, Inc.
Mobile Action
Mobivity
Mocapay
Nativo
NinthDecimal
Silverpop, an IBM Company
Smith Micro Software Inc.