MLB attendance drops in boom-bust era of big winners, losers

NEW YORK (AP) — Major League Baseball has entered the Boom/Bust Era.

An unprecedented four teams won 100 games in the same season.

Four clubs lost in triple figures for only the second time.

Amid widespread claims the baseballs have changed, hitters shattered the home run record for the second time in three seasons. And sparked by batters going for the fences to beat suffocating shifts, strikeouts set a record for the 12th year in a row and outnumbered hits for the second straight season.

With some teams out of contention even before their first pitch, average attendance has dropped four years in a row for the first time since the commissioner's office started tracking it in 1980.

"We're going to draw 68-plus million people at the big league level," baseball Commissioner Rob Manfred said this week, "another 41 million in minor league baseball — they're actually going to be up. I'll take 110 million people going to see the sport live. That's a really, really awesome number in an environment where people have more and more and more alternatives to consume."

More and more teams have adopted an all-in or all-out philosophy. If they don't think they can win it, why bother to be in it? Better to shed expensive veterans and rebuild with cheaper rookies — and incur the box-office hit. Management calls that prudent rebuilding. The players' association labels it tanking.

"We have some of the most remarkably talented players our game has seen as a whole in a long time," union head Tony Clark said. "But the willful failure of too many franchises to field competitive teams and put their best players on the field is unquestionably hurting our industry."

San Francisco has dropped from 3.2 million fans at home to about 2.7 million, Seattle and Toronto both from 2.3 million to about 1.8 million. Baltimore drew 1.3 million, its lowest total at home in a non-strike shortened season since 1978. Kansas City's 1.5 million is its lowest since 2006.

While Philadelphia rose by about 500,000 following the signing of Bryce Harper and Minnesota by 300,000 during the Twins' winningest regular season in a half-century and San Diego by over 200,000 after adding Manny Machado, about half the teams are headed to declines. This year's drop was just around 2% with three days left in the regular season, from 28,830 to 28,252, but the final average should rise slightly after weekend games. The average fell below 30,000 last year for the first time since 2003.

Manfred points to increases in television viewers. Fox is up 9% this year and at a seven-year high, and local broadcasts are first in prime time in 24 of 25 markets. Use of MLB's At-Bat app is up 18%.