Mirror, Mirror: Holding Up a Looking Glass to Diversity in Fashion

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BURBERRY GROUP PLC

THE NUMBERS

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Employees: 10,000 worldwide, according to LinkedIn

Nationalities represented: 120

Executive board: 11 members; 1 Black member, Debra Lee

 

IN THE MIRROR: Burberry chief executive officer Marco Gobbetti didn’t mince words: “We don’t have all the answers,” he said. “But we know that the step change we need to make is increasing representation at all levels of our company.”

While neither Gobbetti nor Burberry’s survey response articulated current numbers or defined targets, their absence read as reflective of a work in progress rather than evasion. “We have prioritized getting a complete picture of our employee population so we can make informed, meaningful commitments,” the survey response said, adding that Burberry will provide details on overall strategy in the coming months, “including a holistic and global D&I [diversity and inclusion] policy that will cement both resources and accountability on how we achieve greater inclusivity.”

The company spelled out two areas of focus: hiring diverse talent and heightening leadership and ownership of that process. The current talent acquisition process, including goals on representation, is under review.

“We are firmly committed to accelerating our progress in this respect,” Gobbetti said, “holding ourselves accountable, promoting deeper ally-ship and ushering in positive and lasting change, in line with our values and Thomas Burberry’s legacy.”

Evaluation of Burberry’s employee composition predates the killing by police of George Floyd. Gobbetti noted that more than a year ago, the company “started on a journey to educate ourselves and be more representative of the communities that inspire us.…We know we have a long way to go. As individuals, as an organization and as an industry, we must do more to create a culture of inclusion, equity and belonging.”

D&I initiatives include bifurcated training processes — unconscious bias training for all employees and inclusion training for leadership. Last year, Burberry established an Internal Diversity and Inclusion Council comprised of employees. The group meets formally three times a year in addition to ad-hoc consultations. An external six-person Cultural Advisory Council provides feedback on operations, programs and progress.

Regarding its talent identification methods, the company noted the need to “diversify our talent pipeline” within the company and as an industry, and to “challenge ourselves to ensure our hiring processes and short lists reflect our ambitions.” The company will now require “diverse short lists at the application stage and through the interview process.”