Miraculins Announces that Previously Unpublished Study Data Could Accelerate Skin Cholesterol's Use as a New Tool in U.S. Life Insurance Risk Assessment

WINNIPEG, MANITOBA--(Marketwired - Sep 23, 2013) - Miraculins Inc. (TSX VENTURE:MOM), ("Miraculins" or the "Company") a medical diagnostic company focused on acquiring, developing and commercializing diagnostic and risk assessment technologies for unmet clinical needs, today announces that previously unpublished data from a major study of more than 9,000 North American life insurance applicants, could open the door for skin cholesterol testing to be utilized as a new risk assessment tool in U.S. life insurance underwriting. The new findings, resulting from supplemental data analysis of the study, showed that smokers with elevated skin cholesterol were at significantly increased probability of having multiple cardiovascular disease risk factors, as compared to smokers with lower skin cholesterol levels. Subjects in the study had their skin cholesterol levels non-invasively measured by the PreVu® Lab Test, and also underwent traditional cardiovascular disease risk assessment including a blood serum lipid profile.

The original data published from the study, established a relationship between elevated levels of skin cholesterol and an increased risk of cardiovascular disease in the study population overall. The supplemental data analysis now significantly underscores such testing by its amplified results among smokers. The original study data was presented as a highlighted poster at the American Heart Association: Arteriosclerosis, Thrombosis & Vascular Biology Annual Conference in 2008 and was published in abstract format as well. The new unpublished findings will be formally presented in detail at an upcoming scientific forum.

In an industry where the assessment and stratification of risk is fundamental to determining premiums and issuing policies, the study findings mean that skin cholesterol testing may be able to provide U.S. insurers with another tool to help better assess cardiovascular risk among life insurance applicants. This is especially the case for applicants of simplified issue life insurance products (generally with face values of $300,000 USD or less), where blood and urine testing is not conducted to determine cardiovascular risk because of the associated time and cost.

Based upon the greater risk correlation demonstrated now among smokers, skin cholesterol's entry into the U.S. life insurance industry as a new risk assessment tool could be accelerated. Insurers could utilize skin cholesterol testing to stratify smokers applying for simplified issue life insurance products for the first time. Instead of grouping all smokers together into the same risk category, insurers may now be able to segment them into stratified groups offering those with the lowest cardiovascular risk more attractive premiums (smokers currently may pay many multiples above the lowest risk premiums), while strengthening the protective value of the policies they issue to smokers at the highest levels of cardiovascular risk. Once established as an effective tool in further risk assessing smoking applicants, skin cholesterol testing could be expanded to provide additional risk assessment among other applicant categories as well.