HOUSTON, TX--(Marketwired - Jul 10, 2014) - Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTCQB: MINE), has selected Spelling Communications as its public relations agency to support the upcoming market introduction of Level 5's new line of "good-for-you" consumer products, including its lightly sparkling, naturally flavored, vitamin enhanced offering, VitaminFIZZ®. The decision was made after an extensive review of numerous highly regarded public relations agencies, with Spelling Communications prevailing due to its proven capabilities in strategic thinking and high impact media relations.
"Level 5 is focused on leading the "good-for-you" consumer marketplace and Spelling Communications will be an integral partner in our mission," said V. Scott Vanis, Minerco's Chairman. "We are on the fast track for growth as the bi-coastal launch of VitaminFIZZ® quickly approaches. We look forward to working with an experienced and savvy organization like Spelling during this first roll-out and many others to follow. Spelling is a world class addition to our world class team."
Spelling Communications will begin working immediately with Level 5 and its strategic partner, Power Brands, to develop a vertical and consumer public relations plan to support the launch of VitaminFIZZ® scheduled later this summer. The launch will initially target the New York and California markets and will include a wide range of promotional activities, including public relations, advertising, in-store sampling and hosted events. Spelling will also assist to promote the ongoing introduction of other new consumer products from Level 5 including Vitamin Creamer® with Coffee Boost™ and The Herbal Collection™.
"It's a great opportunity for us to partner with a company that's poised for such great success in the marketplace," said Spelling Communications' CEO, Dan Spelling. "Level 5's product line is addressing the most contemporary tastes and preferences of consumers today, which makes our job very exciting."
Please contact: Minerco Resources, Inc.
info@minercoresources.com
V. Scott Vanis, 888-473-5150
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTCQB: MINE) is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. http://minercoresources.com