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Millennial Specialty Insurance Unveils New Brand as MSI

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Leading Managing General Agent Transitions to MSI to Unify Business and Reflect Growing Product Offering

TAMPA, Fla., September 30, 2024--(BUSINESS WIRE)--Millennial Specialty Insurance, one of the largest independent managing general agencies (MGAs) in the United States, announced today the launch of its new brand, which better reflects the company’s evolution and its continued commitment to delivering a broad spectrum of specialized insurance solutions.

Effective today, the company’s go-to-market brand will be MSITM. Founded in 2015, MSI has expanded significantly through strong organic growth and strategic acquisitions of other insurance brands that already go-to-market as MSI or will soon. It is now a top three independent MGA, with more than $1 billion in in-force written premium, supporting over 1.5 million customers via in-house underwriting, claims and customer service teams.

The new brand will be rolled out across the company’s updated website and its LinkedIn page, starting today. In addition, the new brand includes the brand promise of Building Insurance BetterTM.

"Our new brand is a powerful representation of where we are today and where we are headed. We are excited to present a more unified brand that embodies our values and supports our ongoing vision of ‘building insurance better,’" said Amy Carlisle, President of MGA Solutions at MSI.

"MSI was founded nearly 10 years ago as a startup offering fully digital renters insurance through its proprietary technology platform that simplified the insurance experience across every aspect of the policy lifecycle. Since then, we’ve added more than 20 products and solutions across personal, commercial, and professional lines. We are continually committed to enhancing and creating solutions and services to meet the most important risks facing individuals and businesses," added Carlisle.

ABOUT MSI

MSI, the go-to-market brand name for Millennial Specialty Insurance, LLC, is one of the largest managing general agents (MGA) in the United States and an indirect subsidiary of The Baldwin Insurance Group, Inc. ("Baldwin") (NASDAQ: BWIN). Offering more than 20 insurance products and solutions across personal, commercial, and professional lines, MSI thrives on solving challenges, delivering responsive service, and providing an easy insurance experience to its partners and more than 1.5 million customers. Combining deep underwriting expertise with (re)insurer risk capacity, MSI creates specialized insurance solutions that empower our distribution partners to meet customers’ unique needs. MSI is committed to delivering exceptional service and rapid resolutions to customers throughout the policy lifecycle and to building insurance better. Founded in 2015, MSI joined The Baldwin Group in 2019. For more information, please visit www.msimga.com.