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The new "tell-it-like-it-is" independent media agency, spawned from the merger of Cage Point and PlusMedia, has secured AOR assignments from Bridges Consumer Healthcare LLC, Carlin Consumer Health, and business insurance brand Hiscox USA.
NEW YORK, Feb. 19, 2025 /PRNewswire/ -- Mile Marker, the new-breed independent media agency tailored specifically for the ambitions of today's growth marketers, is proud to announce three new agency-of-record partnerships with Bridges Consumer Healthcare LLC, Carlin Consumer Health, and business insurance brand Hiscox USA.
"All 3 of these marketers hit the bullseye of what Mile Marker seeks in client partnerships," said Shattuck Groome, Mile Marker, Chief Media Officer. "They each demand honesty, transparency and an analytics-driven approach to delivering business outcomes for their brands from their agency partners. They expect deep, best-in-class expertise across the consumer journey and its influence on all media channels. This aligns seamlessly with our agency values."
"We are on an aggressive growth trajectory and we needed to find a media agency partner that is attuned to our mandate for quick growth and possesses the chops to fulfill it," said John Speranza, CEO at Bridges Consumer Healthcare. "Of all the agencies that came forward, Mile Marker stood out for its proven track record in shaping their clients' multichannel mix to optimize ROAS and deliver on business outcomes with a sophisticated, transparent approach to analytics and applying emerging growth channels like retail media."
All 3 accounts were awarded to Mile Marker after comprehensive agency reviews. For Bridges and Carlin, Mile Marker is tasked with driving both awareness and retail sales for a range of brands within their portfolios with an omnichannel approach. The brief for Hiscox USA will be to drive greater upper-funnel brand awareness and consideration within its key B2B audience segments.
With an integrated set up built around a fierce commitment to elevating media performance beyond KPIs, Mile Marker will operate with full integration and technical customization to bring together brand and performance media and deliver what really matters to clients - scalable growth. Mile Marker is the newly constituted shop from the merger of PlusMedia and Cage Point.
By blending the strategic precision and analytical insights from both businesses across all channels, Mile Marker represents an end to end media agency that now merges the digital and physical worlds, helping brands connect with their audiences wherever they are. The combined executive leadership team meshes an entrepreneurial and founder mindset with C-level holding company experience to drive an independent media agency with a laser focus on clients on the precipice of explosive growth.