(YouTube) Cortana, as seen in the Halo series.
At today's Worldwide Partner Conference (WPC), Microsoft showed off two ways that Cortana, its smart digital assistant, is going to infiltrate your workplace.
If you haven't tried it yet, Cortana is a lot like Apple's Siri, but named and patterened after Master Chief's holographic sidekick from the Halo games.
The key difference between the two is that where Siri is mostly reactive — ask a question, get an answer — Microsoft has put a lot of energy into making Cortana anticipate your questions by way of "machine learning," the industry's buzzword for software that gets smarter over time.
"Cortana is emblematic of our personification of intelligence," says Microsoft Corporate VP of Information Management and Machine Learning Joseph Sirosh.
On Windows 10 computers and Windows Phone (and eventually iPhone and Android), Cortana suggests news and other content based on your preferences, in addition to the usual voice commands you'd expect. It's a little bit like Android's Google Now, but with a lot more personality.
Just recently, Microsoft CEO Satya Nadella announced that the company's new focus is squarely on productivity.
To get there, Microsoft is taking Cortana and putting her to work as the frontwoman and the first point of contact between you and your ever-growing mounds of data.
GigJam
At WPC, Microsoft showed off GigJam, a new app that's easier to show than to tell .
Basically, you use Cortana to ask for information — like "Hey Cortana, where are the latest sales reports?" Cortana will learn what data you mean by sifting through your apps, Microsoft promises.
Then, you can share pieces of the content with other people, drawing circles around the bits you want to share and slashing through the stuff you don't. Microsoft says that it cuts out a lot of the pain of emailing screenshots and copied text back and forth.
(Microsoft) Microsoft GigJam, a new app announced today.
There's a video on Microsoft's blog showing off how this will all work. There's no release date, but you can apply to be in the closed beta.
Cortana Analytics Suite
On the more nerdy side of affairs is Cortana Analytics Suite.
Internally, Microsoft has been using machine learning to power fraud detection on the Xbox marketplace, Sirosh says — if its learning algorithms pick up a transaction that it thinks is questionable, based on past experience, it immediately shuts it down and flags it for a human investigator.
Similarly, Bing puts machine learning to work to rank search results. In fact, Microsoft has been so impressed with its machine learning tools, it's even put them to work internally to forecast financial data like sales and revenue goals.