CALGARY, AB--(Marketwired - April 12, 2016) - In Canada, 41,000 children are reported missing every year. The Missing Children Society of Canada (MCSC) uses a mix of mobile and social technology to create its emergency response Search Program, including the Most Valuable Network™ (MVN) platform which sends time-sensitive alerts and information to Canadians to help recover missing children across Facebook and Twitter.
The first hours a child is missing are by far the most critical. That's why the MCSC knew they needed the social media alerts from their MVN application to go out faster. The program was growing fast, and their legacy system was struggling to keep up. That meant the alerts were taking up to an hour to be sent out.
Through a global Initiative to put Microsoft Cloud to work for the public good -- Microsoft helped MCSC rebuild and improve the MVN application. A new widget to allow users to donate their Facebook and Twitter feeds was added, as well as a back-end portal allowing MCSC to push geo-targeted messaging. The application was moved to be hosted on the Microsoft Azure cloud platform, which allowed for instantaneous scale and a secure environment to deliver these messages to the public.
"Our Microsoft partnership allowed us to take our technology platforms and connect a country," said MCSC's CEO Amanda Pick. "With our first MVN platform, we were able to connect information to over a million people. Now, with our new Most Valuable Network and Azure, we were able to connect information to over 5 million people."
The move meant, MCSC no longer had to wait an hour for their alerts to go out anymore. They're sent and received within a few seconds. The size of their audience has grown too.
"This partnership is such an important step forward for MCSC's Search Program. This technology will help to provide the immediate information law enforcement needs and prevent other families from enduring the heartache of a missing child. I can't help but imagine that Lindsey could be in our lives today had this technology existed when she vanished in 1993," says Judy Peterson, an advocate and family member of a missing child.
The power of technology through the cloud has allowed MCSC to address and reduce the two key critical components to finding missing children -- time and anonymity.
"Using this technology to instantly connect with people in the area where a child has gone missing and deliver real time information into their hands is a game changer for us," says Inspector Cliff O'Brien from Calgary Policy Services. "Not only does it provide us with hundreds of thousands of extra eyes and ears but it also sends a clear a message to the offenders and would be offenders- not in our community, not on our watch! I can think of few things more noble than the police and community coming together to protect our children."