Merchants can use credit card updater services for subscriptions

Dear Your Business Credit,
Is it legal for a credit card company to give out your new credit card number for a recurring charge? -- Mike

Dear Mike,
All four of the major credit card companies -- American Express, Visa, MasterCard and Discover -- offer "updater" services to provide merchants with consumers' new credit card numbers and expiration dates, as I discussed in an earlier column ("Card updater services keep customers' auto-payments flowing"). Card updater services are designed to save merchants the hassle of contacting customers with lapsed cards to get their new numbers. I have not come across any information suggesting that account updater services are illegal.

For many businesses, automatic renewable contracts provide a nice source of steady revenue -- and customers welcome the convenience of paying monthly. However, renewal time can be tricky. Merchants know if they contact customers by phone to find out their new credit card information, it might be hard to reach some who want to continue their contracts. Other customers might reconsider whether they need to keep making a purchase and discontinue it.

To avoid such scenarios, business owners often prefer indirect methods of updating customers' credit card information, such as using account updater services. Some even guess at the clients' new credit card expiration dates to avoid calling them, but this obviously isn't an ideal practice, as I discussed in a previous column ("Merchant guesses card expiration date to renew subscription").

Given that many merchants use these services, consumers should be certain to formally cancel contracts they want to end. The lapsing of a credit card will not put an end to a contract you have signed. Should you want to cancel, ask the business for the cancellation procedure and follow it. You may need to put your request in writing. If you do, keep a copy of the letter as well as proof that you sent it, which the post office can provide.

Unfortunately, some merchants make it very difficult for customers to get out of contracts they have auto-renewed, so you may have to be persistent. If you are having trouble cancelling an auto-pay charge, take a look at the article "Revoking automatic debits from your account."

If you are not happy that a company didn't notify you it was renewing a recurring charge, contact the merchant and ask to cancel the service. When the success of a company depends on automatically renewing a product or service people don't want to buy, it doesn't have a very sustainable business model. Smart merchants will be responsive when customers want to cancel, because they know they will build a better reputation that way.