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With the Meme Trade Unwinding, GameStop Shows There is No There There

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Oddly enough, many people who trade shares of video-game retailer GameStop (NYSE:GME) aren’t thinking about videos games at all. Rather, they’re fantasizing about a sequel to early 2021’s Reddit-fueled short squeeze of GME stock.

Photo of the Gamestop (GME) logo On a Mobile Phone.
Photo of the Gamestop (GME) logo On a Mobile Phone.

Source: Shutterstock / mundissima

The problem with that fantasy is that it’s not likely to turn into a reality. The meme-stock trading is unraveling quickly, partially due to U.S. Federal Reserve’s less accommodative outlook, but also because asset prices must eventually reflect the underlying company’s fundamentals. In short, there is no there there.

Or, as Benjamin Graham and Warren Buffett have both put it, the stock market is a voting machine in the short term but is a weighing machine in the long term. In early 2022, it seems, Wall Street is weighing against GME stock.

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With that, perhaps it’s time to move on from the meme fantasy stage and get back to fundamentals. After seeing what’s under the hood, or inside the stores, some prospective investors might choose to avoid GameStop entirely.

A Closer Look at GME Stock

Anyone who’s in need of a reality check, should consider the math when it comes to GME stock. A year ago, the Reddit rally propelled the GameStop share price from $17 to $383. That represents a 2,150% gain, believe it or not.

Fast-forward to January 2022, and some traders might envision a sequel to that epic run-up. Does the math support this, though?

Not really. Sure, GME stock came down from $156 to $100 in January. Even at $100, however, a 2,150% gain would require the share price to exceed $2,000.

There are a handful of $2,000+ stocks out there, but they tend to represent bigger companies than GameStop — and profitable businesses, at that.

And when it comes to profitability, GameStop doesn’t make the cut. Again, we can use math to construct the argument.

Breaking the Bank

In the company’s most recently released quarterly earnings report, GameStop boasted about its third-quarter 2021 net sales of $1.297 billion. Admittedly, that’s a decent improvement over the $1.005 billion from the prior year’s third quarter.

Still, we shouldn’t just consider the top-line results. It’s important to get into the habit of checking 10-Q filings, as you’ll get a fuller view of the good, the bad and the downright ugly fiscal stats.

Despite the aforementioned improvement in revenues, GameStop’s 10-Q shows incurred a $105.4 million net earnings loss during 2021’s third quarter.