Meet Wall Street's Safest Dividend Stock: A Small-Cap Company Few Investors Know Exists

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Over the last century, Wall Street has sat on a pedestal above all other asset classes. While Treasury bonds, housing, and commodities like gold, silver, and oil, have had their moments in the sun and, in many instances, made investors richer, no asset class has come close to matching the average annual return from stocks over the last century.

One of the best aspects of putting your money to work on Wall Street is there are thousands of publicly traded companies and exchange-traded funds (ETFs) to choose from. It's a near-certainty that there's a security or 10 that matches your risk tolerance and/or investment goals

But among the seemingly countless ways money can be made in the stock market, few strategies have been more consistently successful than buying and holding high-quality dividend stocks over an extended period.

A businessperson placing crisp one hundred dollar bills into two outstretched hands.
Image source: Getty Images.

Last year, the investment advisors at Hartford Funds released a lengthy report extoling the virtues, and outperformance, of dividend stocks. In particular, The Power of Dividends: Past, Present, and Future compared the performance of dividend-paying stocks to non-payers over the previous half-century.

According to the report, dividend stocks averaged a 9.17% annual return between 1973 and 2023, and did so while being 6% less volatile than the benchmark S&P 500. Meanwhile, public companies that didn't offer a payout trudged their way to a less-impressive annualized return of 4.27% over the same 50-year stretch, and were, on average, 18% more volatile than the S&P 500.

Companies that regularly share a percentage of their profits with investors -- even if these payouts aren't necessarily growing on an annual basis -- tend to be recurringly profitable, time-tested, and are usually able to provide transparent long-term growth outlooks. In short, they're just the type of businesses we'd expect to increase in value over time.

Wall Street has no shortage of amazing dividend stocks to choose from

Although well over 1,000 stocks currently pay a dividend to their shareholders, no two income stocks are alike. When it comes to consistency and safety, some dividend stocks naturally rise to the top.

A good example is consumer staples colossus Coca-Cola (NYSE: KO). In February, it increased its quarterly dividend for the 62nd consecutive year. Furthermore, the company has paid a continuous dividend, without interruption, since 1920.

Coca-Cola's secret to success really isn't a secret at all. It provides a basic necessity (beverages) that'll be purchased in any economic climate, and is geographically diverse, with operations ongoing in all but three countries (North Korea, Cuba, and Russia).