Meet ViewTrade, A 2020 Fintech Awards Finalist
Benzinga will be holding its annual Benzinga Global Fintech Awards, a day of dealmaking, networking, and recognition in the financial technology space, on Nov. 10, 2020.
In recognition of those disruptive innovators creating positive and diverse change within the financial services space, Benzinga presents ViewTrade Securities.
About ViewTrade
Founded in 1999, ViewTrade is a fintech specializing in brokerage and banking technology. The company is a developer of technologies for cross-border trading designed to meet the needs of today’s financial services firms.
In the simplest way possible: ViewTrade is a technology provider for the brokerage, wealth management, and investment banking industries.
Core Product Portfolio
ViewTrade comes as a holistic, direct-access solution, allowing market participants tools to manage portfolios, evaluate market trends, and grow.
The company’s core product portfolio consists of solutions in the following areas:
Business-to-business
Investment banking
Personal and institutional
Use Case, Recent Developments
In light of changing market dynamics, ViewTrade amped up its efforts around RIA custody.
In a statement on the development, CEO Tony Petrilli said: “Delivering a platform that meets the needs of each constituent within the RIA firm—the client, the investment officer, the trader, the client service representative, the operations associate, the compliance officer, the third-party manager, and the robo offering of the firm, requires a whole different type of technology. You must look at it from a completely different perspective. You have to move away from technology built around core processing and control toward technology built around digitized services.”
“We have done this using very modern technology on the front-end, with APIs to the back-end and middle office so that the front-end can be customized without worrying about the impact downstream.”
Innovation Outlook
Going forward, ViewTrade looks to be on the front lines of financial services innovation. It will accomplish this through a focus on technology.
“Over the last 20 years, ViewTrade has provided solutions to help banks, broker-dealers, advisors and fintech firms spanning 4 continents achieve success offering their customers access to the U.S. markets,” a ViewTrade spokesperson said.
“Through our ever-expanding suite of APIs, regulatory technology (regtech), trading technology and service options, we can assist your firm in exploring new revenue generating opportunities, and we can help your firm stay compliant with IRS, FINRA and SEC regulations so you can focus on your business growth.”
To learn more about ViewTrade, click here.
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